great success and enthusiasm stirred up at the Louis Vuitton Classic held on
June 5 at Waddesdon Manor (UK), today the Pininfarina Enjoy makes its debut in
Japan at the Hara Contemporary Art Museum in Tokyo on the occasion of an event
arranged by CELUX Club of Louis Vuitton Japan, attended by CELUX members,
representatives of national and local institutions, V.I.P.s and members of the
Inspired by the concept car of the same name which was presented
at the Geneva Motor Show in 2003, the Enjoy is a dream come true, even if just
for the lucky few. After a tour in Europe and Far East (London, Tokyo,
Singapore, Paris) for presenting this special car to collectors and enthusiasts, Pininfarina will manufacture and sell it in only 75 units during 2005 to
celebrate the Company’s 75th anniversary.
And thanks to the Enjoy Pininfarina
has started up a new prestigious partnership with the most important luxury
brand in the world, Louis Vuitton, which was commissioned to work on the
interior design of the vehicle.
Enjoy, the first
Pininfarina branded car, is an ambitious project, the idea of building an
“exclusive” car with a production run of less than a 100, with top design,
technical features and performance, combined with detailed craftsmanship,
represents an equation that no other manufacturer has managed to pull off.
Thanks to the recent acquisition of the engineering, testing and prototyping
divisions of Matra Automobile, which has a tried and tested culture in terms of
mechanical work, Pininfarina has been able to extend its areas of expertise and
become a genuine car manufacturer, turning the Enjoy into an exclusive and
In order to underline the internationalization of the Group,
the style as well as the engineering development of the exterior have been
performed in Turin, while the interior development has been carried out by the
technical staff of Matra Automobile Engineering. The production is planned in
Matra’s prototyping workshop and final delivery for the lucky few will take
place at CERAM, the proving ground of the Pininfarina Group located near the
Roissy-Charles De Gaulle Airport, where the customers will also be able to
personally test the car.
Thanks to the
newly acquired technical competencies a further premier has been achieved with
the chassis and suspensions development by Matra.
The technical solutions are traditional but some of the features are directly
derived from the competitions like the front suspensions preloaded and the
shock-absorbers dual setting.
A new look for
The Enjoy thus
represents the living, “functioning” proof that Pininfarina is a flexible
partner able to offer the big manufacturers a full range of services, from
styling to design to niche production. This is the result of a reorganisation
process that got underway back in 2000. The focus of activities has branched out
from the styling sector (all-comprehensive, from cars to means of transport and
items in everyday use) and production of niche cars - areas in which Pininfarina
has traditionally excelled - to now include design and development too.
was to create a total services Company capable of operating on an all-round
basis in the car sector. In operating terms this means being able to offer
manufacturers the complete cycle for producing a new vehicle or single, specific
services for the car design, engineering and production phases. So, today Pininfarina is an industrial Group with locations in Italy, Germany, France,
Sweden and Morocco, about 2,500 employees, 780 million euros as consolidate
value of production, 70,000 cars as yearly production capacity, 1,500,000 hours
as yearly engineering capacity.
important step forward for Pininfarina has been strongly pursued by its
President and CEO, Andrea Pininfarina. Born in Turin on June 26 1957, graduated
in Mechanical Engineering in 1981 at the Polytechnic of Turin, he began his
career in 1982 in the United States. In 1983 he joined "Industrie Pininfarina
Since 2001, he holds the position of President & Chief Executive
Officer of the holding company, Pininfarina S.p.A., a position that he continues
to hold also after the merger by absorption of Industrie Pininfarina S.p.A. and
Pininfarina Ricerca e Sviluppo S.p.A. into Pininfarina S.p.A., effective on
January 1, 2004. In 2003 he was appointed Chairman of the controlled French
company Matra Automobile Engineering S.A.S.. He also holds significant posts in
different associations: since May 2004 he is Vice President of CONFINDUSTRIA -
ideas for 75 years
Around the world,
people are discovering the emotional and aesthetic content of automobiles, as a
negation of the flatness and commonplaceness of the forms and architecture
The Pininfarina Enjoy reflects this true passion for handsome cars, beautiful
coachwork, fine mechanics, innovative transgression. The Enjoy is the first
Pininfarina branded car, but it is not the first “fuoriserie” conceived by the
Company. When Battista “Pinin” Farina founded Carrozzeria Pinin Farina, in 1930,
the Company was designed to build special car bodies for individual customers or
very limited series, like a standard-cut suit from a fashion house. That
demonstrated Pinin Farina’s
precocious fame within a group of highly talented craftsmen.
With the advent of mass production Pininfarina evolved obtaining the necessary
structure and technological means. Nevertheless, the production of specially
designed and finished custom-built car bodies has never stopped. Pininfarina’s
strength still lays in the designer’s fertile creative vein, and the exceptional
ability of the craftsmen to transform the sketches and intuitions into elegant,
proportional three dimensional objects manufactured with inventiveness and
precision in every aesthetical and functional detail.
Unique cars for
clients who can afford the best of everything available, without limitation, and
order a car body tailor-made in Italy. This means a valorisation of the
“producer of ideas” face of the operation, and this has become an independent
activity of the Pininfarina Group.