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The Idea 'Style',
a version of the new car specfically aimed at women drivers, has made its public
debut on the Fiat stand at the Paris Mondial de l'Automobile.
It seeks to
fulfil the requirements demanded by women drivers of today who are looking for a
practical day-to-day transport, but with a touch or style, or as Fiat term it,
'urban chic'.
The new 'Style'
version offers a mildly upgraded interior that retains the Idea's informality,
practicality and elegance. The new upholstery is a combination of hi-tech fabric,
modern weaves and soft chamois.
This mix has been created by Fiat's designers to emphasise sensory
contrasts: the warmth of the side strips on the one hand, and the metallic coolness of the seat
on the other.
The facia is more opulent with its magnesium grey central console. The steering
wheel is in ultra-fine leather and the custom gearlever features the Fiat Idea
bud logo in the form of an attractive cameo.
The exterior is finished in Pashmina Turquoise colour, as sparkling and deep as pure
aquamarine the result of new technology. Mica crystals, in the shape of cut-off
cones, trap the light and reflect it as a myriad of tiny prisms to give the
surface and shapes a spectacular iridescent effect.
In Fiat's own words the Idea Style, "offers an opulent, warm and welcoming space, a place where you can
enjoy all the special comforts that come from being able to choose colours and
fabrics, make the most of the space available and enjoy an impression that is
sophisticated yet carefree.
"Such customers are very much at home with an Italian style that is elegant yet
also comfortable and informal. The sort of philosophy that gives us top quality
deck shoes designed for yachting but also perfect for an evening stroll or
pre-dinner drink. Or a sports shirt that would look equally good on a more
dressy occasion.
The Fiat Idea is an ideal vehicle for young families who are always on the go, a
faithful companion in town traffic on working days and an oasis of relaxation
and calm during weekends and on long trips. The model is aimed at customers with
different needs, tastes and lifestyles but one common goal: the desire to own a
good-looking, comfortable car that can satisfy their need for freedom."
by Edd Ellison
in Paris
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