Mac World 2005, the most important event dedicated to the Mac environment, is taking place in San Francisco from the 10th to the 12th of January, attracting more than 150,000 visitors mixed between customers, journalists and experts.

From this prestigious stage Apple has announced a collaboration with Alfa Romeo, to allow the use of i-Pod - the revolutionary digital music player - on board of some models of the automotive Brand, in complete integration with the standard preparations.

Further than the industrial deployment the collaboration highlights the Brand values shared by both Companies: technological innovation, the deep tie with design and the exaltation of uniqueness of their products as an element of distinctive choice for their customers.

If from a part then Apple is one of the most dynamic companies in the Hi-Tech field - confirmed also from its current market leadership in digital music players thanks to the i-Pod family – on the other hand Alfa Romeo represents the best mix between style, passion and technology in the automotive field.
 

Been born in the sign of the innovation, the collaboration between Apple and Alfa Romeo expresses itself in a field in continuous excitement where both Companies share the same objective: to offer their customers the possibility to live their musical personal "experience" seamlessly both at home and driving; with distinction, style and appeal.

Both Companies have indeed greatly contributed to the development of industrial design creating a most personal formal language that allow recognizing, without hesitations, their creations amongst many mass products.

Actually, if Apple products are appreciate also for their unique and original design, absolutely distinctive in the Hi-Tech scene, in the same way Alfa Romeo cars are an expression of the unmistakable Italian style and extraordinary technological and human heritage, which has contributed to write some of the most important pages of automobile history.