Just ten days
before the brand-new Alfa Romeo 159 makes it's hugely
anticipated international debut at the 75th Geneva
International Motor Show, we provide the closest look yet as
to how the Giugiaro-designed sports sedan will appear with
this photoshop enhanced spyshot.
Bearing the Alfa 159 name, one of the most famous and
successful designations in Alfa Romeo's long and glorious
history, are prototypes now running around Balocco proudly
displaying the evocative three digits on their chrome bootlid
badges. This is the car that will carry Alfa Romeo into a
bright new dawn, technologically innovative, class leading
and steeping in tradition.
Without doubt, the Alfa 159 is set to be an exceptionally
important model for Alfa Romeo. Only this week it was
announced that the marque will be heading into a new and
potentially exciting partnership with that famous and
evocative name, Maserati.
Last week saw
Fiat finally cast off the shackles of its restrictive
arrangement with GM, a partnership that stifled all the
exuberance and style that the Italian carmaker is rightly
famous for. Now free to return to what they do best, and
with an experienced management team focused on success, Alfa
Romeo will be expected to
spearhead the Fiat relaunch, with the Alfa 159 leading that
charge, ably backed up by the new and equally exciting Brera
Without doubt, the new Alfa 159 is set to be an
exceptionally important model for Alfa Romeo as a
new dawn arrives
The Alfa 159 is going to be a genuine world beater, with the car
fully engineered for export to North America. Its US
ambitions are visually given away by its increased
dimensions, larger door mirrors and raised roof height, all
requirements of the demanding American market. The Stateside
debut will most likely occur in 2007, when the automatic
gearbox versions of the Alfa Spider will also be introduced.
A fundamental strategy target of the entire US relaunch will
be stunningly powerful, range topping, GTA-badged versions
of the Alfa 159, as well as of the Brera and Spider, all
fitted with Twin Turbo V6 UNIAIR engines pumping out 405bhp
and achieving 680Nm of torque. These awesome cars will form
a crucial part of the entire US marketing plan: reviving the
high performance Alfa sports car name.
Alfa Romeo insiders enthuse about this new car, describing
it as 'stunning' and and a worthy successor to the much
loved and multiple award-winning Alfa 156. Finally Alfa
Romeo have a car to take on the German prestige brands and
beat them at their own game, and it arrives on 1st March.