Alfa Romeo

24.12.2005 Just days before Christmas, Alfa Romeo have released a 40-second 'teaser' ahead of the Brera's Italian market launch early next month

Just days before Christmas, Alfa Romeo have released a 40-second 'teaser' ahead of the Brera's Italian market launch early next month. The viral - filmed completely in dark colours - opens with the words: 'The Quest Is Over', building on the anticipation that has gathered like a storm around this stunning new sportscar all year. Presented to the public for the first time at the Geneva Salon on 1st March 2005, the production ready Brera adhered closely to Giorgetto Giugiaro's stunning concept car. ‘It is not a repetition, but a bud that will flower,' said Giugiaro when he launched his concept. Today, this dream has come true: the breathtaking new Brera is now just weeks away from the showrooms.

"The signals are clear", "tension mounts' and "the time has come" are high-impact messages which all quickly flash across the screen during the brief viral, which features an agile robot, before the 40-second clip ends with the simple word "Brera".

Sportiness and elegance combined in unique, exclusive styling. Harmonious forms and volumes which, when they are supported by Alfa Romeo mechanical and engineering excellence, produce a beautiful, powerful, solid car. This is very briefly the spirit of the new coupé which will arouse extreme emotions and guarantee superbly enjoyable driving. The engineers and stylists only had one goal: to combine sportiness with roominess and the quality of life on board. Designed by Giorgetto Giugiaro in collaboration with the Alfa Romeo Styling Centre, the model represents the state of the art in the world of the coupe, a strong compact car, mistress of the road with a strong personality. First of all, this fascinating ‘2+2’ has generous dimensions: it is 1,830 mm wide, 4,413 mm long and 1,372 mm high, with a wheelbase of 2,525 millimetres, although the heightened taper of the front and rear make it look very compact. This does not in any way diminish the elegance of the lines which flow smoothly, from front to back, right down to the built-in bumpers and light clusters with their converging wedge shape. The exterior line is a succession of classical references, an ideal place where traditional Alfa styling cues are reproposed in a modern key. This is evident at first glance. For example, the rear window that recalls the window of the Giulietta Sprint of many years ago. Or the rear end which reiterates the distinctive traits of recent Alfa Romeo models. And at the front, the bonnet recalls those of cars of the Fifties, dominated by the shield set at the centre. And finally the larger rear light clusters and the four exhaust outlets reinforce the impression of a powerful sports car, like the large tyres and the lovely alloys that are standard throughout the range.

The Alfa Romeo Brera aims to maintain continuity with the past, while enlarging the interior space and raising the standard of life. On a car with a great temperament, the driving position is the hub around which the interior is built. The Alfa Brera is no exception, as you would expect from a car born to offer exuberant performance and an extremely striking design.
 

Alfa Romeo Brera
Alfa Romeo Brera
Alfa Romeo Brera

Just days before Christmas, Alfa Romeo have released a 40-second 'teaser' ahead of the Brera's Italian market launch early next month

Alfa Romeo Brera
Alfa Romeo Brera
Alfa Romeo Brera

"The signals are clear", "tension mounts' and "the time has come" all flash across the screen during the brief viral, which features an agile robot, before the 40-second clip ends with the simple word "Brera"


So the seats provide outstanding containment, and a sporty design but this does not mean forgoing comfort in the rear, which remains at the highest levels for this segment. By folding down the rear seats, the luggage capacity is increased from 236 to 546 litres, which hints at the generous loading area. The Alfa Romeo Brera comes in three outfits, all lavishly equipped with electronic and telematic equipment, and the interior ambience is always welcoming and sophisticated, thanks to the quality materials used and the introduction of innovative solutions, such as the large fixed sunroof which increases the luminosity in the car and the passengers’ sense of space, making the line sleeker and more flowing.

The engine is the heart and real strength of every Alfa Romeo model. Under a fascinating line and strong personality, Alfa cars conceal a range of superb engines with advanced technology and generous performance. The same is true of the Alfa Romeo Brera, which offers a choice of two JTS petrol engines (2.2 delivering 185 bhp and 3.2 delivering 260 bhp), and a 2.4 JTD turbodiesel that delivers 200 bhp (available in March 2006), combined with two different gearboxes depending on the version: 6-speed mechanical or automatic (not available at the launch). In other words, this is a car capable of exciting performance, but is also ideal for everyday use.

Fascinating styling, plenty of temperament and superb engineering. The Alfa Romeo Brera combines these distinctive features with others, playing its trump cards in the field of safety and dynamic behaviour. While ‘enjoyable driving’ has always been one of the strong points of any car from Alfa Romeo, ‘enjoyable travelling’ now becomes a necessary choice when the cars have to guarantee excellent comfort as well as the Alfa temperament. For this reason, the Alfa Romeo Brera fits double wishbone suspension at the front and a Multilink system at the rear. This layout guarantees excellent dynamic performance but also superb comfort. Whoever sits at the wheel controls the behaviour of this great sports car, but certainly does not forgo the excellent comfort guaranteed by the suspension. To which the Alfa Romeo Brera adds a sporty trim and Q4 four-wheel drive on some versions.

The Alfa Romeo Brera is fitted with the most advanced electronic devices to control the car’s dynamic behaviour: the sophisticated VDC system with sporty, non-intrusive calibration, complete with MSR and ASR (the former adjusts braking torque when changing down, while the latter limits wheel slip when accelerating).
 

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05.11.2005

The new Alfa Romeo Brera sportscar was presented to the press at Balocco yesterday ahead of its official Italian launch scheduled for early in January 2006

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