22.06.2005 Sasha Selipanov, a student graduate of the Art Center in Pasedena, has presented the 'Dino Competizione', his perception of a modern-day reinterpretation of this famous prancing horse icon

The forthcoming revival of the Dino brand seems very natural and almost expected course of action, and is already highly anticipated by Ferrari enthusiasts around the world. In light of these exciting developments, Sasha Selipanov, a student graduate of the Art Center in Pasedena, has presented the 'Dino Competizione', his perception of a modern-day reinterpretation of this famous prancing horse icon.

The Dino Competizione," says Selipanov, "is a unique Ferrari in many ways. First of all it is relatively inexpensive and as such, attracts a younger, more liberal buyer. This allows for a much more bold and daring design, in comparison to a more 'mature' Ferrari line-up, targeted at an older, established crowd. Dino bears no Ferrari badges; therefore, the exclusive image of the brand is not endangered by a more available and inexpensive sibling. I felt like all of these factors gave me a reason to create a very progressive and fresh design statement. The challenge was, however, to retain Dino's recognizable features but at the same time provide something radical and unexpected.

Aesthetic themes explored with the Dino Competizione project

"The vehicle incorporates deliberately complex and even decorative elements," continues Sasha. "Inspired by Zaha Hadid's buildings and her design philosophy, organic flowing surfaces are blended with overtly complex, yet rhythmic, graphics and details. One of the challenges was to create a clear system of 'reads' from various aspects. An observer is meant to notice more as he/she approaches the vehicle. The first read would be the yellow organic surface and the traditional top-heavy Dino Competizione proportion; the second read becomes obvious once the observer comes a little bit closer and starts noticing the complex shapes of the air intake and the add-on aerodynamic pieces; and finally, the third and fourth reads become clear as the observer notices the details such as the tail lights and head lights, interior detail, door handle etc. Each one of these read levels provides an equal amount of visual excitement, therefore making the process of appreciating the design much longer and much more intriguing. At the same time, none of the reads fight with each other, they coexist in harmony. To sum things up a little bit, creating an extremely complex yet balanced design was the intention with this project.

"The Dino Competizione design was packaged around a mid-engine platform, dimensionally similar to McLaren F1 super car," he says, adding, "I built several computer 3D models using Alias Studio Tools, and once I felt comfortable with the looks of the model, I printed it out using stereo lithography (SLA) machines. The SLA technology is incredibly expensive, but I got a lot of support from local car design studios who were kind enough to print the parts out for free. Usually students simply mill out their scale models using a conventional 5 axis mill, but in case of my Dino Competizione it was impossible to use the mill due to the complexity of the design. SLA was used for the exterior and interior, and even the clear glass parts were made from special clear type of SLA. Fitting the parts together and finishing the model consumed about 10 weeks in total, the amount of different parts was overwhelming and there were a few major fitting problems due to the extreme warping and deformations that SLA parts usually go through.
 

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"
I was lucky enough to get last minute finishing help from my friends at Design Center California. I am very thankful for that because at that stage it did not look like I was going to be able to pull off a model all by myself: the time was running out and nothing seemed to fit together. Together with DCC we picked out the colours and completed this model. The extraordinary paint job gives this car that extra little bit of quality and in my opinion makes this model really shine.

Sasha Selipanov

"I have just graduated from Art Center College of design, after four long years of studying transportation design," says Sasha about himself." After graduation, I decided to join VW and I am currently looking forward to starting my career as an automotive designer at Volkswagen Design Center in Berlin, Germany this coming fall. My whole life I dreamed of becoming an automotive designer. The passion for design and for cars has always played a central role in my life. I have adored Ferrari for as long as I can remember and always dreamed of one day designing Ferraris, working at Pininfarina. My family always supported my interest and provided all they could for this interest/hobby to develop into a potential career. When I was close to graduating out of a Moscow high school, we wrote a letter to Pininfarina, and simply asked them where would one go to college if all they wanted to do was design Ferraris. Somebody replied, suggesting a few design schools, with Art Center College of Design on top of that list. I applied to ACCD and was lucky enough to get accepted. At the age of 17, I moved from Russia to California and started my first term at Art Center. The program was very intense and very competitive. We were given access to most advanced technologies and the instructors had a very good grasp of the subject matter. At the Art Center I became very intrigued by other design fields such as graphic design, illustration and architecture. I tried to analyze trends that exist in all these fields and bring them into car design.

"I had a great experience at ACCD. I also had an awesome opportunity to intern at Mazda Design North America, and at Volkswagen Design Center California. Both of my internships taught me a lot and, I believe, made me a better designer. Volkswagen in particular really took great care of me and continued to support me throughout the remaining time at Art Center. I feel very honoured and excited joining their design team and I believe that it is the best opportunity for me. Designing Ferrari's remains as a dream for now but maybe a dream that will some day come true.

Sasha concludes, "I would like to thank everybody who helped me with this project: My awesome wife Inna for being there for me and even contributing to the sanding process; Bob and Adam from DCC; design directors from local studios for providing me with feedback, equipment and making it all a possibility; Huntsman for providing free resin for the SLA machines; my instructors for giving me great feedback and the right amount of space to experiment; my friends from Art Center and my graduating class for helping me out and making this experience as much fun as it was!"
 

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