|
Ferrari has laid
down a global challenge in the world of car design, in
collaboration with Pininfarina.
The project, called "Ferrari: new concepts for the myth"
will see students from four of the world's best automotive
design schools compete to create design models of future
Ferrari cars.
The Art Center College of Design of Pasadena,
the Tokyo Communication Arts, the Coventry School of Art and
Design and the European Institute of Design in Turin will go
head to head to stimulate their students' talent and
creativity.
The best work from each college will compete to bring fresh
and innovative ideas for the Ferrari range.
|
 |
|
The Art Center College
of Design in Pasadena, the Tokyo Communication Arts,
the Coventry School of Art and Design, and the
European Institute of Design in Turin (above) will
go head to head to stimulate their students talent
and creativity |
|
 |
|
An
award ceremony for the winners of this global design
challenge will be held at the Galleria Ferrari in
Maranello, which will also host a dedicated
exhibition of the work |
|
|
 |
|
Ghini, Bonollo, Felisa,
Stephenson and Ramaciotti with the representative of
the schools involved in the project
|
|
|
Their thinking
will be according to the
following brief: the studies should bring innovation in both
style and function, externally and internally; propose
stimulating alternatives to the internationally acclaimed
shapes of the current and previous mid-engined eight
cylinder cars and the front-engined twelve cylinder cars.
The students have total creative freedom, although their
designs will have to retain the recognisable features and
values of the Ferrari marque. The art and
design schools selected to take part in this project have
been chosen for their diverse approach to styling and the
project designs results are expected to vary widely.
In July 2005 the five best models from each of the four
schools will be put forward for evaluation. The 20 models,
in 1:4 scale will be judged by a technical panel including
the Ferrari Styling Committee and the senior management of
Pininfarina. Four winners will be picked, and special
mentions are available for the best designs. A selected
number of Ferrari customers and readers of the world's car
magazines will also evaluate the desirabilty of these
models.
The four winners will be given the unique opportunity of
work experience at Ferrari or Pininfarina, transforming the
academic project into professional experience.
The award ceremony for the winners will be held at the
Galleria Ferrari in Maranello, which will also host a
dedicated exhibition of the work.
|
|
|
|
