today that they have spun Maserati out of Ferrari and back
into Fiat Auto, paving the way for a close tie up with Alfa
and commercial collaboration between Maserati and Alfa Romeo
will give the latter the necessary impetus to re-establish
itself in the major markets," said Fiat CEO Sergio
Marchionne in a statement released in Turin today. The much
touted move is expected to prove a real fillip for Alfa
Romeo, who in the next few weeks will launch an important
new sportscar and saloon. Alfa Romeo will now have access to
Maserati's technology which will prove to be invaluable,
while a long awaited return to the North American markets is
now firmly back on the cards.
Fiat announces that the ownership of Maserati, currently
wholly owned by Ferrari, will be transferred as soon as
practicable to Fiat.
The move foresees that Alfa Romeo and Maserati will
co-operate closely technically and commercially –
particularly in important international markets. Maserati
will, however, continue its co-operation with Ferrari –
especially in industrial, technical, engine and sales
network terms – which has helped re-vitalise the marque.