Lancia has created a stand in Bologna of great visual impact that is exactly in step with the youthful and dynamic spirit of the Motor Show, a place that combines Italian style with innovation. The emphasis is on the two-tone livery that has always been a feature of Lancia models, which sets the scene for the entire exhibition area. The space is arranged on a main platform with a lively black and white inlaid flooring. A white wall (embellished with black stylised motifs) acts as a backdrop to the whole of the stand. The two-toned theme of the area sets up a particular play of colour that works well with typical brand motifs such as the great curved wall and the winding shapes of the platforms. The Lancia stand contains a throbbing heart set into the middle of the curved wall like a jewel: a composition made up of two glazed areas and a great LED screen where entertainment events, theme parties and DJ sets can be enjoyed during public open days.

The absolute star of the stand is the Lancia Ypsilon MomoDesign, a new beefier-looking version of the Ypsilon that is also very trendy. It was created jointly by Lancia and the MomoDesign Style Centre, which share innovation in design, the use of cutting-edge materials and attention to detail. That is why in this new version of the Ypsilon the sporty look is emphasised together with the refined elegance that has always distinguished Lancia models.

Visitors to the Bologna show can admire three examples in different body-colours that enhance their dynamic look. The chosen colour combination is absolutely original. This version marks the first appearance on a large-scale production vehicle of the matte metallic black shade on the tailgate, roof and pillars, combined on the first vehicle with Orange, on the second with Red and on the third with Black (all non-metallic shades). Stunning Glamour cloth has been used to trim the seats. The colour chosen for the side strips is black combined with orange, red and magnesium on the seat area depending on the exterior shade. The seats also feature distinctive silver top-stitching with double rivets. The extremely opulent range of creature comforts on the three cars includes a manual climate control system with pollen filter, dual drive power steering, sporty 15” alloys, radio with CD and MP3 player (the latter is an option), ABS with EBD, 4 airbags and a foglight. Other major content items are also present: steering wheel adjustable for height and reach; fold-down, tilting back seats; height-adjustable front seat (driver side); trip computer; two body-coloured door mirrors; front electric windows; 195/55 tyres; follow me home lights; steering wheel and gear knob in perforated leather with silver top-stitching. The red and orange Lancia Ypsilon MomoDesign cars are also equipped with a 70 bhp 1.3 16v mjt engine while the black car is powered by an 80 bhp 1.2 16v power unit.

Another high point of the stand is the Musa Platino⁺, which takes the form of a deluxe compact MPV with two-tone bodywork, equipment worthy of a true flagship and special leather interiors with contrast piping as standard. More specifically, the Musa Platino⁺ is displayed with a 100 bhp 1.9 Multijet engine and an attractive Angelico Blue and Caravaggio Brown livery while the interiors are trimmed in Wenghe Brown leather with Ivory top-stitching and piping. The equipment list is startlingly good value and as good as anything else in this category. Examples include a dual zone automatic climate control system, map and pictogram satellite navigation system with GSM phone, handsfree set, CD and MP3 file player, GranLuce electric sunroof, parking sensors, foglight and 16” two-tone wheels. The vehicle also boasts the most sophisticated systems and devices available in the safety field: ABS with EBD, 4 airbags, ESP, ASR and Hill Holder.
 

Show-goers will also be able to see three Lancia show-cars that offer a glimpse of the main motifs and content available on the three new versions that are about to go into production. First of all, the Lancia Ypsilon Platino⁺ that is designed in the same spirit as the Musa Platino⁺, offering a peerless level of equipment and stylistic sophistication within its segment. It adds the distinctive elegance of a two-tone body and an extra selection of features to the already very opulent Platino specification.

The vehicle on show is identifiable by its sophisticated livery, which combines Vasari Pearl and Caravaggio Brown. This timeless colour match is mirrored in the lounge-like interior where visitors can enjoy an exclusive dark brown leather trim with a youthful up-to-date embossed pattern that is gratifyingly substantial to the touch. The final result is a crisp new colour contrast that is quite simply irresistible. When equipped with the 70 bhp 1.3 16v Multijet, the Lancia Ypsilon Platino⁺ is a shining example of our perennial desire to experiment, a tradition that has yielded genuine four-wheeled works of art that have played a vital part in developing Italian car design. Visitors to the show will also be able to admire a host of features worthy of a true flagship including 4 airbags, ABS with EBD, foglight, dual zone automatic climate control, Bose Hi-Fi system, stylish 16” alloy wheels, cruise control, leather steering wheel and gear knob, radio controls on the steering wheel, radio with CD and MP3 file player, parking sensors and a GranLuce sunroof.

The second show-car on view in Bologna is a special Ypsilon that will certainly win the hearts of younger visitors. It features a black body with the image of a target on its roof done in cooperation with 3M: this first custom version is merely the prelude to a veritable collection of customised Ypsilons. This original Ypsilon with its strong personality and unmistakable individuality is fitted with a vivacious 70 bhp 1.3 16v Multijet engine and offers interiors in Glamour cloth in black and Magnesium colourways plus an equipment list that represents great value for money including a manual climate control system with pollen filter, Dualdrive electric power steering, ABS with EBD, 4 airbags, foglight and radio with CD player.

One last show-car can also be admired on the stand in Bologna: a Thesis which combines sportiness and elegance within unique and exclusive styling. On the outside, the vehicle features a two-tone body: an Opaque Cast Iron Grey roof sets off the Kyalami Black used on the rest of the body in a very sophisticated match that emphasises the shape of Lancia’s flagship. This particular show-car is given an even sportier look by 18” alloy wheels in an eye-catching spoked design. The same look continues inside, in the form of a Frau red leather trim with coordinated finish.

This original Thesis ideally embodies the spirit of the Lancia flagship, a luxury car that attracts élite motorists with its style and cutting-edge technology. This specific segment includes a select number of cars that have been chosen by the biggest manufacturers to showcase the cream of present-day in-car technology. The show-car is equipped with a powerful 2.4 Multijet 20 valve engine that, when combined with a five speed sequential self-adapted automatic transmission, develops a power of 185 bhp at 4000 rpm and a torque of 330 Nm at 1500 rpm. When driven by this power unit, the vehicle reaches a top speed of 225 km/h and accelerates from 0-100 km/h in 10.2 seconds.

The example shown on the Lancia stand naturally offers all the innate attributes of the Thesis model: an extremely long list of standard safety features (ABS with EBD, ESP complemented by ASR, 8 airbags), a luxurious, roomy and protective passenger compartment containing high-calibre equipment including a sophisticated Connect Nav⁺ Infotelematic system, a Bose Hi-Fi system, a multizone automatic climate control system and comfort front seats (ventilated, heated, adaptive with backrest/cushion massage) that represent the current state-of-the-art as far as comfort and ergonomics are concerned. Other features include an anti-lift volume-sensing antitheft system with alarm, TV and parking sensors.