Audemars Piguet
will be the new main sponsor of the Trofeo Maserati 2006.
The series will take on the name Trofeo Audemars Piguet
Maserati Europa.
Karl-Heinz Kalbfell and Georges-Henri Meylan, Chief
Executives of, respectively, Maserati and Audemars Piguet,
signed a new sponsorship and partnership contract in Modena.
The famous Swiss watchmakers will now go on working closely
with the Trident company.
As part of the agreement, Audemars Piguet will also continue
to be official supplier of Maserati cars that compete in GT
racing
categories.
The contract srenews and broadens the agreement between the
two companies signed in February 2004. This saw Audemars
Piguet become the sponsor of the Trofeo Maserati Europa and
official supplier of the MC12s that made their competition
debut in 2004. In 2005, the official Audemars Piguet logo
appeared on the Trofeo cars and the official MC12 that raced
in the North American ALMS championship. It is also
displayed on the Vitaphone Racing Team MC12 that won the
2005 FIA GT team title.
In the first two years of their collaboration, Maserati and
Audemars Piguet have given life to some exciting and
successful projects.
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Karl-Heinz Kalbfell and Georges-Henri Meylan, Chief
Executives of, respectively, Maserati and Audemars
Piguet, have signed a new sponsorship and
partnership contract |
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|
Audemars Piguet will be the new main sponsor of the
Trofeo Maserati 2006 with the series now taking on
the name of the Trofeo Audemars Piguet Maserati
Europa |
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One of these was the Dual Time
Millenary Maserati watch, a masterpiece created to celebrate
90 years since the founding of the motoring company based in Modena. Audemars Piguet and Maserati have also effectively
cooperated to host many co-marketing events.
Confirming that the intention of both companies is to
continue with joint marketing and communication activities,
Georges-Henri Meylan stated that: "Our partnership with
Maserati mirrors the common drive for perfection inherent in
creating exceptional watches and automobiles that are
distinguished by their high technology and inimitable
style."
Karl-Heinz Kalbfell declared: "The renewal and broadening of
the agreement with Audemars Piguet is a further confirmation
of the convergence in interest between the two companies.
Though we operate in different fields, we have both always
stood for common values of heritage, excellence and
innovation."
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