The Italian Ambassador to South Africa, His Excellency Alessandro Cevese, recently received the keys to the very first Alfa Romeo Brera in South Africa from the Managing Director of Fiat Auto South Africa, Mr Giorgio Gorelli. It was rather fitting that Mr Cevese should be the first to drive this all-new flagship of the sporting marque as the preview of the Brera will be the highlight of the Italian Expo - Creativita' Una Passione Italiana, an exhibition - which opens tomorrow - that showcases the finest Italy has to offer. The Italian Expo will be held on Sandton Square and runs from the 8th untill the 10th September. The Alfa Romeo Brera sportscar will be unveiled to the public for the first time at this event and it will officially go on sale in South Africa at the end of September 2006.

Sportiness and elegance packaged in a unique, exclusive style. Harmony of shape and volume that add up to a good-looking, powerful and solid car supplemented by Alfa Romeo mechanical and engineering excellence. This, in short, is the soul of the Alfa Brera, a new prestige coupé that is able to arouse great emotion and guarantee maximum driving satisfaction.
 

The planners and designers had only one aim in mind: to marry the elegant, sporty line of an outstanding car with the quality and comfort of a luxury saloon. They achieved this result by basing the new product on the attractive Giugiaro-designed Brera prototype that won the hearts of the press and the general public, as the long list of prestigious international accolades reveals: 'Best of Show', assigned by Autoweek magazine at the Geneva Motor Show; 'Best of Show' in the Prototype category at the Villa d'Este Concorso D'Eleganza; 2 category prizes at Challenge Bibendum 2002, one as 'one of the most elegant cars in the world'; and the title of 'the most fascinating car' conferred at the Super Car Rally 2002 from Paris to Monte Carlo. This very respectable CV has now been inherited by the new Alfa Brera which first went on sale in Italy at the end of 2005.