The launch of the new
Ferrari 'Eyewear' range was hosted at the Ferrari Store in
Milan by Managing Director Jean Todt and Marcolin's CEO
responsible for style and licensing, Maurizio Marcolin.
Luxury and Sport Elite are the main two themes for
the eighteen-model sunglass range that clearly demonstrates
the 'versatility and dynamism of the brand without
compromising its heritage of tradition'.
The Ferrari emblem, the famous prancing horse is
incorporated onto the frames of the glasses, with either
rotating frame temples, reminiscent of the 'gull wing' doors
of the Ferrari Enzo supercar, or alternatively with sprung
hinges, being available. The collection also features
touches of the signature Ferrari Burgundy, added the
"The collection will be available from May 2006 in exclusive
opticians outlets and Ferrari stores worldwide. Aiming for
2,000 sales in the first year, of which 600 will be in
Italy," said Marcolin.
The origins of
Marcolin date back to 1961, the year in which Giovanni
Marcolin Coffen started production at his “Artisan workshop”
specialising in frames for glasses in rolled gold. The first
successful step in the history of the company was the
opening, in 1967, of the factory in Vallesella which was
followed by the presentation of the first line of products.
In the following ten-year period, the styles by Marcolin
conquered the foreign market: in 1976 the first French
branch opened, followed by the Swiss and the German ones.