The "New Concepts of the Myth" exhibition at the Ferrari Corporate Showroom will
be the second United States stop in what is a series of worldwide exhibitions,
from Europe to Asia, following the original prize-giving ceremony which was held
last November 18th in Maranello (Italy) at the Galleria Ferrari. The twenty models chosen
for display were voted on by a technical board of jurors, each of whom currently
have responsibility to decide the style of Ferrari production vehicles,
including Ferrari President, Luca di Montezemolo; Ferrari Vice President, Piero
Ferrari; General Manager, Jean Todt; Vice General Manager, Amedeo Felisa; new
Concept Design Chief, Donato Coco and the Head of Product Portfolio Development,
Massimo Fumarola. In addition, juror representatives from Pininfarina S.p.A.
included Italian Life Senator, Sergio Pininfarina and Chief Designer, Ken Okuyama.
Each of the 1:4 scale models to be displayed propose stimulating alternatives
to the internationally acclaimed shapes of current and previous mid-engined
eight cylinder and front-engined twelve cylinder Ferrari vehicles. In addition
to the models, all teams provided a series of sketches and concepts supporting
innovation, styling and functionality from both an internal and external
perspective. While students were granted creative freedom throughout the
competition, each design needed to retain the recognizable features and values
of the Ferrari Marque.
competition's four winning models were comprised of: "Millechili" by Luis Agullo Spottorno (Spain) and Felix Hiller
(Germany); Istituto Europeo di Design, Turin; "Fiorano" by Rob Battams (UK), Tom Hardman (UK) and David Imai (USA);
Coventry University - School of Art and Design; "Tre Diviso" by Daisuke Nagasato (Japan), Kim Teakyung (Korea) and
Hiroaki Yakubo (Japan); Tokyo Communications Arts; and "Ascari" by Manuele Amprimo (Italy), Werner Gruber (Italy) and Yu Jae-
Cheul (Korea); Istituto Europeo di Design, Turin. Lastly, "612 Lafayette" by Shigenori Maeda (Japan), from the College for
Creative Studies of Detroit, snatched the "Alcoa Award," a special design prize
for Excellence Design for Aluminum. Maeda will receive an aluminium reproduction
of its winning quarter scale model from the ALCOA Corporation.
A selection of top level international publications ran an additional contest
for readers to express their personal choice on each model, collectively
reaching over 120,000 votes and appointing "Ferrari F Zero," a project by
Jean-Michel Raad (France), Shen Jiang (China) and Leon Dang (China) of Coventry
University - School of Art & Design, as the most voted one, with over 10 pct of
preferences. Next bests have been "Ascari" and "Due Masse".