The 24th Salão Internacional do
Automóvel opens its door to the public in São Paulo
next Friday (19th October), but just one week before
the beginning of Brazil's biggest motor show most of
the automotive manufacturers represented in the
largest South American nation have already confirmed
details of their main attractions, and an evocative
new Italian machine is set to steal the show.
Ferrari has always proves to be
right at the centre of attention with the Brazilian
public, and just like at the past shows, this year
the Maranello-based sports car marker will not
disappoint its South American fans. Ferrari promises
to surprise the audience with the national
presentation of its new 599 GTB Fiorano, the sporty
model which has replaced the 575M Maranello model.
This new supercar is equipped
with a 6.0-litre V12 engine capable of turning out
620 bhp, and it brings to the equation a swage of
new technologies developed on the Formula One race
tracks. Presented for the first time at the Geneva
Motor Show in March it is currently making its
official French public debut at the Paris Mondial de
l'Automobile and is set to arrive in Australia, at
the Sydney Motor Show, later this month. Securing
the 599 GTB Fiorano is a bonus for the organisers
and emphasises the growing importance of the South
American market to the Ferrari brand. It also
overlaps with the Ferrari Panamerican 20,000
which saw two of these sports cars starting out from
Brazil in late August on a journey that will take
them to New York. The tour is now traveling through
Central America.
Fiat Automòveis, which is
celebrating 30 years in Brazil and record sales
figures this year, will have as its main attraction
the new Fiat Idea Adventure, an off-road capable
version of their minivan. The Fiat and Ferrari
stands will also see visits from the Scuderia
Ferrari F1 drivers' who will be in São Paulo for the season-closing
Brazilian Grand Prix which takes place on 22nd
October. Two years ago, during the last
edition, Michael Schumacher and his then team mate,
local hero Rubens Barrichello, stopped the motor
show dead in its tracks when they turned up.
The
Salão Internacional do Automóvel
is very important to Brazil as it is a
rapidly-growing economy which is very well
positioned within the global automotive industry.
With a population that exceeds 184 million
people, Brazil is one of the world's leading
economies, occupying 12th place in the world
economic ranking with a Gross Domestic Product of
US$605 billion, according to a recent research
carried out by GRC Visão.
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Ferrari has always proves to be
at the centre of attention with the Brazilian
public: at the last edition of the Salão
Internacional do Automóvel, held in the autumn of
2004, the 612 Scaglietti was their star exhibit. |
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Presented for the first time at
the Geneva Motor Show in March the Ferrari 599 GTB
Fiorano is currently making its official French
debut at the Paris Mondial de l'Automobile (above)
and is set to arrive in Australia, at the Sydney
Motor Show, later this month. |
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Brazilian production output reached historic levels
by the end of 2005, registering a positive foreign trade
volume of over US$112 billion in exports. This was due to
increased orders from abroad for essential manufactured
products (machines and equipment for industry) and
agribusiness, responsible for significant increases in
exports. Investments in the country last year topped US$390
billion.
Meanwhile, when
it comes to economic growth, the city of São Paulo is the
country's thermometer, generating monthly an average of
50,000 new jobs brought about by its dynamic industries and
by its first class and well equipped centres for services
and events. Apart from the vitality of the numbers
associated with the city, the biggest metropolis of Latin
America is not only known for its gastronomy with 12
thousand restaurants - representing 46 different types of
cuisine, but also for holding big business events, such as
trade fairs. The city plays host to about 92,000 events a
year with an impressive average of one event opening every
12 minutes. Of the 170 big trade fairs held in Brazil, about
140 occur on Paulista soil, covering 55 different segments
of the economy, each one of them creating, on average, 5
thousand direct and indirect jobs. Over 1.4 million people
disembarked, last year, at the airports that serve the
capital, the majority of which came to participate of
business events hosted by the city.
Additional
reporting: Claudio Perlini
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