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Just 500 days to go to the launch of the
new 500, the car that will be a symbol of 2007, and for
which Fiat has planned an international operation known as
“500 wants you”. It is a revolutionary project that uses the
Internet from where it will extend to other means of
communication, with one single goal: to involve the public
in planning the evolution of Italy’s most popular runabout.
“500 wants you” will start as a huge online laboratory,
where users discover the stylistic concept of the new car,
express their preferences, propose ideas and contribute, for
the first time in motoring history, to its creation, in a
combined, active way. The www.fiat500.com site will be open
to the public’s contributions and expectations, which will
be assessed and possibly used during the actual development
of the product.
What is more, the “500 wants you” will evolve into
“500ology”, the largest online encyclopaedia of stories and
pictures dedicated to the 500, written jointly with the
public. Visitors will be able to enter the “Configuration
Lab” to play around with and model Fiat’s concept car, and
record their ideas. And there will even be a space dedicated
to activities for designers, including a competition
organised with Designboom (an independent web magazine for
the design world) and an opportunity to create and customise
the home page of the site specifically for the web designer
community.
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The new Fiat 500 will
be based on the well-received Trepiuno concept car.
This photograph, taken from a recent Fiat investor
presentation, shows how the design may evolve. |
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Fiat have launched a
new dedicated microsite at www.fiat500.com which is
loaded with symbolism closely attached to the
original iconic model. Just 500 days to go to the launch of the
new 500, the car that will be a symbol of 2007, and
for which Fiat has planned an international
operation known as “500 wants you”. |
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But, like many things on the Internet, the “www.fiat500.com”
website site is very much a case of work being in progress, which will welcome new
content, activities and initiatives, according to a plan
that envisages several updates during the 500 days that
precede the launch of this new Fiat car, and which will gradually
be introduced over the coming months.
In other words, for
Fiat, “500 wants you” is an innovative, revolutionary
philosophy, employed to conceive a new product, which
involves designers, creative people and above all future
users in the process directly: “For the first time in the
history of our company, and perhaps of the motor industry as
a whole, a car will be created with the public and for the
public,” explained Luca De Meo, Brand & Commercial Manager
for Fiat.
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