22.05.2006 The first range of Fiat brand digital appliances is now being launched onto the Italian market

The first range of Fiat brand digital appliances is being launched onto the Italian market. A limited edition collection, it represents a consummate blend of advanced technology and fashion appeal.

In detail, the new high tech products are produced and distributed by Life Tool Technologies S.p.A., an Ancona-based company belonging to the Merloni Group, with the brand name “Fiat by T-Logic”. The products - Mp3 players, digital cameras and alcohol testers, all multi-function appliances - are called Genio, Album, Tribù, Cinema, Istante and Amico. Produced in the official colours of the brand, the digital collection features the big vintage Fiat logo in pride of place, with the original pay-off “Fabbrica Italiana Alta Tecnologia”, inspired by and reworking the real acronym, “Fabbrica Italiana Automobili Torino". Targeting a young, modern market, Fiat electronic products boast a simple, original design.




Reflecting this, the container has been designed to be reused: not just packaging to throw away, but a collectable object that can be reused constantly and displayed.

“The Fiat by T-Logic range is one of the Fiat products produced under licence by highly specialised, qualified partner companies”, explains Massimo Franzosi, licensing manager for Fiat Auto. “Just like the sweatshirts, biker jackets, sneakers and pens manufactured by Rites, Dainese, Sabelt and Mazzuoli respectively, the “Fiat by T-Logic” consumer electronics products will increase the appeal of the Fiat brand, and give existing and potential fans more scope for using the brand, both in and out of the dealerships." Prices range from around 300 euros for Genio, the mp3 player with a 20 GB hard disk, to 160 euros for Tribù, a Macintosh-compatible mp3 player with speakers, an FM radio and an internal memory of 1 GB, to 40 euros for Amico, the alcohol tester with gas sensor technology. Distributed by selected qualified outlets, predominantly specialised shops and chains, the range also comes with a technical assistance service and is also offered via free home delivery.

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Report & Photos: Fiat Auto / © 2006 Interfuture Media/Italiaspeed