Fiat Automòveis have launched an exclusive series of the off-road targeted "Adventure" branded model range, realised in conjunction with well known Brazilian outdoor equipment manufacturer "Try On". The new "Try On Adventure" branded model range, which will extend to the Palio Weekend, Strada and Doblò models, is another case of Fiat Auto seeking high-profile and proven brand names with synergies as partners, this time it is Fiat Automòveis - the Brazilian arm of Fiat Auto - and "Try On", a reputable manufacturer of tough, dependable outdoor pursuit equipment, all characteristics that the Fiat "Adventure" branded range seeks to exude.

This new initiative will see a range of outdoor pursuit equipment from Try On being sold by Fiat, specifically developed and targeted at Adventure-branded model buyers. At the same time an exclusive series of Palio Weekend, Strada and Doblò Adventure models will be branded with the Try On name and have a differentiated finish, new - eye catching - interior materials which seek to reflect the off-road nature of these vehicles, higher equipment levels and the incorporation Try On equipment, including a 100 percent polyester rucksack (63 x 43 cm) which is stored behind the driver's seat, and a larger case which can be secured to the boot floor through dedicated flexible straps. The Try On logo will be prominent on the cars: it is stamped onto the door aperture kick plates as well as being embroidered into the front seat headrests, and in the case of the Doblò, on the external spare wheel covering. "In order to offer an extra differential to our Adventure customers we have invested in this policy of co-branding with the Try On brand which the public knows very well," says Lélio Ramos, the Commercial Director of Fiat Automòveis.

The Palio Weekend, Strada and Doblò "Try On Adventure" models will feature a high-specification equipment range with features targeted directly at the younger, outdoor pursuit engaging profile of the typical buyer.
 

New technology has been emphasised so Try On Adventure models will all offer voice activated mobile phone recognition, Bluetooth connectivity and a CD player with MP3 feature. Under the bonnet is Fiat's durable 1.8-litre, 4-cylinder FlexFuel (dual fuel) engine, which provides a maximum power of 112 bhp (petrol) and 114 bhp (alcohol) at 5,500 rpm; and maximum torque of 17.8 Kgfm (petrol) and 18.5 Kgfm (alcohol) at 2,800 rpm.

Since Fiat Automòveis first rolled out the Adventure branding back in 1999 this distinctive option has proved highly successful. The Palio Weekend (estate), long wheelbase Strada (pick-up) and Doblò (light people carrier) have been added to the Adventure franchise and at points these branded models have accounted for up to 60 percent of the models' overall sales totals. These special cars are immediately visually identifiable by their rugged off-road looks which include bigger, deeper bumpers, plastic wheelarch and sill protection mouldings, aluminium front and rear protection plates, raised ride height, chunky alloy wheels and quad mist lights. Inside, upgraded materials and higher equipment levels set the Adventure branded models apart.

The next Fiat Automòveis model which will receive the Adventure designation - later this year - will be the Idea "mini MPV". Fiat Automòveis have also extended the Adventure franchise to special events for owners, most recently encompassing a tour of the famous "Estrada Real" highway where drivers were able to try their cars out in genuine off-road situations.