18.10.2006 FIAT AUTOMÒVEIS ARE TESTING PUBLIC REACTION TO THE CROMA IN SÃO PAULO

The Fiat Croma has arrived in South America for the first time as the Giorgetto Giugiaro-design 'station wagon' is being presented at the 24th Salão Internacional do Automóvel, in São Paolo, Brazil this week. Somewhat overshadowed by the unveiling of the dramatically-styled 'off road' Fiat FCC Adventure concept showcar its presence at South America's biggest bi-annual motor show is none the less highly significant.

During the official Fiat Automòveis press conference the Croma was unveiled to the South American media and brand Commercial Director Lélio Ramos suggested to journalists that the model could be sold in Brazil in the near future. However did not inform any date set for Croma to be launched onto the national market. Instead Fiat are treating the show as an ideal venue to gauge public reaction to the car, in effect a giant surgery. "We will analyse the reaction of the public at the show," added Ramos. Fiat Automòveis have been concerned that this segment of car will be able to attract sufficient market interest. It is believed however that plans to bring the model to the Brazilian market are in fact now well advanced and it could make its debut early next year.

The version of the Croma on display in São Paulo is a fully specified version fitted with the 147 bhp 2.2-litre 16v petrol engine (diesels are not permitted to be fitted to passenger cars in Brazil). This is coupled up to a 6-speed manual gearbox, and it sits on 17-inch alloy wheels shod with 215/50 profile tyres.
 

Fiat Croma - Salão Internacional do Automóvel

The version of the Fiat Croma on display in São Paulo is a fully specified version fitted with the 147 bhp 2.2-litre 16v engine and 6-speed manual gearbox as well as options including the "sky Dome" roof.

Fiat Croma - Salão Internacional do Automóvel

The Fiat Croma has arrived in South America for the first time as the Giorgetto Giugiaro-design 'station wagon' is being presented at the 24th Salão Internacional do Automóvel, in São Paolo, Brazil this week.


Options included on the metallic-finished Fiat Croma here include a full leather interior and the large all-glass "Sky Dome" roof. Active and passive safety is addressed by the addition of 7 airbags, bi-xenon headlamps, Anti-Lock Brakes and ESP.

The Croma and the new FCC Adventure concept car are the main focus of attention on the large Fiat Auto stand at the motor show, which is spread out over 2,750 square metres and is divided into four main areas. These segments comprise of 'Technology', 'Competition', 'Adventure' and 'Alfa Romeo'. In the 'Adventure' area the new Idea Adventure takes pride of place; while in the 'Alfa Romeo' space the Alfa 147 hatchback is joined by the Alfa 159 saloon, which is making its South American debut at the show; and is the spearhead of plans to revive Alfa Romeo's presence on the local market.

by Claudio Perlini
 

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Fiat Automòveis will pull the wraps of an exciting and dramatic "off road" showcar, dubbed the Fiat Concept Coupé (FCC) Adventure, when the 24th Salão Internacional do Automóvel opens it doors in Sao Paolo this week

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