C-segment sedan, codenamed Project D200, to be manufactured
for Fiat by Tofas for 2007 will be given a easy to pronounce
Turkish name, reports Turkish daily newspaper Zaman.
Project D200 will see one third of the 60,000 new cars to be
manufactured in Turkey annually being exported
to Europe with Fiat branding. Tofas Chief Executive Officer Alfredo Altavilla
told Zaman they are thinking of calling the
automobile with an easy to pronounce and easy to remember
Turkish name; he reiterated that the new model will be
manufactured in Turkey as well as in Fiat’s factories in
Brazil and China.
stressed Tofas was given the role of leadership in this
project with the decision being taken during a Fiat board meeting,
and said “The project is going so well that we will push the
start date for manufacturing two months in advance. We
estimate the sales of the D200 will be high in Turkey.
Therefore, we worked a lot on the Turkish name. The same
Turkish name will be used in Europe and Latin America as well.
A name appropriate for Chinese will be more suitable for
China. Turkey will supply parts to Brazil and China in this
model.” According to
Altavilla, Tofas displays a very high performance level in both
the engineering and manufacturing of D200, and said it is not only undertaking
the leadership of this project for Fiat, it also displaying a performance
level nobody anticipated. A total
of investment of 170 million euros will be made in the Tofas
factory for the D200 project, which was officially announced last July.
Tofas has built some of the best selling models on
the Turkish market in recent years, including the Serce, Sahin (top), Dogan
and Kartal (above), a series of cars that have
firmly set the nation's leading manufacturer on its
Tofas build the Fiat
Doblo range, which has recently undergone a major
facelift, at their Turkish facility for export to
series models which Tofas has manufactured under Turkish names for
many years, are now exported to North African countries such
as Egypt, still carrying the same names. The 'bird' series
has seen some of
the best selling models of Turkey, which under the names of Serce
(Sparrow), Sahin (Falcon), Dogan (Hawk) and Kartal (Eagle),
and which have been a cornerstone in Tofas’ achieving this
new high point.
implement this year the investment decisions made during
2005, and the year promises to be the biggest investment
year in its history. An investment of more than 300 million
euros will be made in their plant for the projects of D200 and
also the new 'Minicargo'. Tofas gained the lion's share in Fiat’s new
investments, and said they will manufacture more than 300,000
vehicles a year in Turkey starting from 2008. The Minicargo
project, a light commercial vehicle to be manufactured in a
cooperation agreement between Fiat, Peugeot-Citroen and Tofas, has
been already expanded due to the perceived demands from the joint
venture partners. Altavilla announced the yearly Minicargo
manufacturing capacity will be raised from 135,000 to 165,000
units, and an additional investment of 30 million euros will
be made to take account of this.
Fiat joined the
art of design, together with functionality, Altavilla said, and
part of the development and design process of the Minicargo
will be made together with the suppliers. Minicargo, is planned
to be innovative, smart and user-friendly, and will be
manufactured in three distinct, different versions,
and combi options.
Report courtesy of