With the launch of the new Quattroporte Automatic, Maserati is guaranteed to be at the centre of attention at the 2007 North American International Motor Show in Detroit. The event, to be held once again at the enormous Cobo Conference/Exhibition Centre, will be open to the public from 13th to 21st January. More than three quarters of a million people visited last year’s show, where 91 exhibitors took up more than one million square feet of space.

Of all the exhibitors at the Detroit Motor Show in 2007, Maserati will be under one of the brightest spotlights, and not just for the expansion of the Quattroporte range with the addition of the Automatic transmission. The House of the Trident has now found a dedicated client base in North America, making it essential that we have a presence at one of the biggest and longest running motor shows in a market that now plays an integral role in the global success of the company.

In 2006, Maserati sales in North America maintained the strong pace set in 2005, with over 2,300 four-door models sold and the two-door production line also enjoying its best year so far. The expansion of the North American dealer network will continue in 2007, with new retail points in other strategically important regions. Success in the United States is mirrored globally by Maserati, now present in more than 50 countries on five continents, with an overall network of over 250 dealerships.
 

With its presence in Detroit next month, the House of the Trident will therefore be looking to start the new year in style, something it will no doubt achieve with its state-of-the-art, luxurious stand, graced by three stunning Maserati Quattroportes.

The economic impact of the 2007 North American International Auto Show (NAIAS) is projected to be consistent with last year, reaching between US$540 - US$550 million, said David Sowerby, C.F.A., portfolio manager and chief market analyst at Loomis Sayles & Co. "The NAIAS covers two full weeks, plus the considerable assembly that begins in late October each year and the dismantling of the individual exhibits afterward. The NAIAS is consistently the number one contributor to business activity in Detroit due to the amount of time spent on its extensive set-up and execution," said Sowerby. "Intense competition in the auto industry has also inspired new display designs for one-third of the exhibits this year. In 2007, the motor vehicle industry will be again unveiling over 45 new models at the NAIAS.