TORINO DESIGN

27.12.2006 NEW COMPANY TORINO DESIGN AIMS TO FOLLOW A LONG STANDING ITALIAN TRADITION

Torino Design is a new company dedicated to automotive and industrial design which was set up in March 2006 in Moncalieri, Turin,  from an idea of Roberto Piatti. The company was formed by Piatti, along with Giuliano Biasio, based on the experience gained in over 20 years of activity in the Turinese design field and at "Stile Bertone" where Piatti was Managing Director for 10 years and Biasio was Design Director for 9 years.

Piatti is the CEO and Managing Director of Torino Design while Biasio is the Design Director. Claudio Villani, with 30 years of experience in Engineering field and a former Idea Institute Director, is the Engineering Director. Torino Design is made up of a task force of 35 very experienced and skilled professionals capable of using and controlling the Turinese network of high profile suppliers, to provide the same quality level of the most famous design houses at more competitive prices. All high know-how activities are developed in Torino Design.
 

TORINO DESIGN CHERY LEI

The aim of Chery Lei was to express a strong idea of innovation and a break with more classical styling cues thanks to a new way of interpreting complex surfaces together with clean-cut lines that give it a unique personality.

TORINO DESIGN

The side glass surface of Chery Lei links up to the windscreen and rear window; optically the uprights seem to join to the lower body without touching it, creating a new floating dome effect that highlights the volume giving it a new sporting dynamism.

TORINO DESIGN

The company was formed by Roberto Piatti, along with Giuliano Biasio, based on the experience gained in over 20 years of activity in the Turinese design field and at "Stile Bertone" where Piatti was managing director for 10 years and Biasio was Design Director for 9 years.


The new firm is focused on the following activities: styling development, CAS 3D modelling up to Class A surfacing, full size models constructions, feasibility engineering, master models construction, engineering development, prototypes and show cars construction. The aim is to re-launch the Turinese network related to the automotive sector, combining creativity and cost-effectiveness.

Roberto Piatti was born on July 29th, 1961 in Turin, Italy. While studying at University Mechanical Engineering, he worked as a contributing editor for  Auto & Design magazine, wrote automotive books and was involved in design projects. After completing his degree at the Polytechnic Institute of Turin Piatti started his working career at the I.DE.A Institute, initially as a Project Leader and afterwards as Director of Automotive Projects, where he gained experience in the automobile development in emerging countries, such as China, India and South America.

He later joined the Bertone Group, and was appointed Managing Director in March 1998, serving in this role until February 2006. While at Bertone, he developed the company's operational structure and expanded its services. He also inspired advanced automotive projects such as the Filo (2001) and the Novanta (2002), with drive-by-wire technology, and the innovative architectonic concept expressed in the Villa (2005). At the same time Piatti carried on his great interest for sailing and transferred experience gained in Automotive Design towards nautical and aeronautical sectors developing projects of interior design for Scandinavian Airlines and new Etap 46 and 28 feet. In March 2006 he set up Torino Design as CEO and Managing Director, creating a new Design Centre (with a head office in Turin and registered office in Shanghai) with a talent pool of experienced and skilled professional designers, engineers and model developers for both Automotive and Industrial design.
 

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Formed earlier this year, Italy's newest design house, Torino Design, follows in a long standing tradition

2006 Interfuture Media/Italiaspeed

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