No less than
three examples of the exciting new Alfa Brera headlined
'La Dolce Vita' - a major Italian 'lifestyle' show held
in London last weekend - just three
weeks before the stunning new Giugiaro-styled
sportscar is officially launched in the UK dealerships.
This very high-profile public appearance followed
quickly on from the presentation of
the Alfa Brera at the Autosport International
show at the Birmingham NEC in January, and it was the
first time that the British public was able view the
award-winning sportscar in right hand drive format,
before it goes on sale across the UK in mid-April.
Styled by Giorgetto Giugiaro in collaboration with Alfa
Romeo Centro Stile, the design of the new Brera remains
faithful to the stunning coupe concept which was first
shown to great acclaim at the 2002 Geneva International
Motor Show. Giugiaro recalls, "When we premiered the car
I referred to as 'very sexy', I didn't know if it would
ever go beyond the prototype stage. I'm proud to note
that the Brera is so obviously an Italian product. Alfa
Romeo will never go out of fashion."
La Dolce Vita, the Italian Festival held in the heart of
West London, aims to create the ultimate Italian
experience in The Grand Hall, at Olympia. This year the
show ran from 16th-19th March 2006. Whether the visitor
wanted to indulge in authentic Italian cuisine, see the
latest Italian styles, plan their visit to this
beautiful country or find that dream property
abroad...La Dolce Vita quite simply had something for
everyone. This event is the original, authentic Italian
experience in the UK.
This year the La Dolce Vita created an even greater
impact with its winning combination of sensational
dishes by celebrity chefs, inspirational travel
destinations, hidden property treasures, stunning
Italian designs and its central Piazza buzzing with
Italian culture and lifestyle. New for 2006 was the La
Dolce Vita Wine Festival which brought together 40 wine
producers from Italy offering visitors the opportunity
to sample the best wines that Italy has to offer and
maybe even buy a bottle or two to take home! In
addition, wine education classes, 'hands on' cooking
classes, property seminars, interactive Italian regions
along with a fresh food market place capture the
wonderful flavours of Italy under one roof.
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No less than three examples of the exciting new Alfa
Brera headlined 'La Dolce Vita' - a major Italian
'lifestyle' show held in London last weekend, just three
weeks before the stunning new Giugiaro-styled
sportscar is officially launched in the UK
dealerships. |
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The Alfa
Brera was accompanied on the Milanese brand's stand at
La Dolce Vita by their brand new sports saloon, the
Alfa 159, shown in 2.2 JTS Lusso specification, and
which was recently launched in the UK, with the full
range priced from £19,995 - £28,195. |
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Alfa Romeo UK was the official sponsor of La Dolce Vita
2006, and the Alfa Brera sportscar - the true epitome of
everything Italian - was undoubtedly the headline act in
Olympia. No less than three examples were on display,
with two 2.2 JTS Lusso versions taking centre stage on
Alfa Romeo's prominently-positioned stand in this
spacious, glass-roofed hall which serves to creates a
light, airy atmosphere, ideal for browsing Alfa Romeo's
evocative model range. A third 3.2 V6 Q4 Brera was
positioned outside the hall caching attention as
visitors approached the halls.
"Following the excellent response we received during our
initial involvement at the La Dolce Vita show last year, it was
wholly logical to step up our involvement this year,"
commented an Alfa Romeo spokesperson. "This lifestyle
show attracts an wide audience of people who have a very
strong affinity with our brand values, and we had a huge
response from the show which we we're really delighted
with. In fact we took more than 600 very positive leads
over the three days.
"Obviously the Alfa Brera was the star, it being the
first chance Londoners have had to examine the new car
up close and we had quite a number of visitors drop by
who have already ordered it, but had not yet been able
to see it in the flesh. I think this really demonstrates
just how much excitement this new sportscar has already
generated. But, beside the Brera, interest was very
strong right across the Alfa Romeo range: we received
serious feedback for the new Alfa 159, the GT Coupé and
in particular the Alfa 147," the spokesperson added.
The new Alfa
Brera was accompanied on the Milanese brand's stand at
La Dolce Vita by their brand new sports saloon, the
Alfa 159, shown in 2.2 JTS Lusso specification, and
which was recently launched in the UK, with the full
range priced from £19,995 - £28,195. Designed around an
all-new high strength platform, it maintains a
long-standing Alfa Romeo tradition of engineering
excellence, outstanding performance and sporting prowess
within a highly distinctive, compact saloon car package.
Completing the line-up at the show was an Alfa GT Coupé
3.2 V6 and an Alfa 147 1.9 JTDM 16v Ti.
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