Alfa Romeo

09.04.2006 Alfa Romeo has chosen Milan as the setting for “Alfa Romeo Spider: A story of open air emotions”, an event which will celebrate the 40th anniversary of the Duetto and the market launch of the new Alfa Spider

Alfa Romeo has always focused attention on the brand’s history and stylistic legacy. In 2004, for the 50th anniversary of the Giulietta, Milan was chosen as the ideal setting for the celebrations. And Alfa has now chosen Milan again, as the setting for “Alfa Romeo Spider. A story of open air emotions”, marking the 40th anniversary of the Duetto and the market launch of the new Alfa Spider. The event intends to offer an overview of the long history of open Alfa Romeo sports cars, and hopes to bring together 120 Spider and Cabriolet models to underline Alfa’s vocation for sporty driving, a sense of freedom and a constant striving for beauty.

The programme starts with a rendezvous early on Saturday, May 27 at Senago, in the beautiful gardens of Villa San Carlo Borromeo from where the caravan will set off for Milan, with a Police escort. There the cars will be exhibited to the public in Piazza del Duomo from about 11 am. At 3 pm all the cars will be presented to the public, an unmissable event. The weekend programme will include exciting moments such as the transfer to Orta S. Giulio for a fantastic evening at the San Rocco Hotel on the lakeshore on Saturday evening, when a moment from Alfa Romeo history linked to the lake will be remembered. During the second world war, Alfa Romeo had to transfer some operations from the Portello plant because it had been seriously damaged during the air raids, and chose Orta as the home of the design offices and a shelter for the legendary Alfetta 158. The event will conclude on Sunday May 28, at the Alfa Romeo Historical Museum, the Alfista “temple”, where the prize-giving ceremony will be held.
 

ALFA ROMEO SPIDER
ALFA ROMEO SPIDER

Local Alfa Romeo dealers will also offer visitors a chance to try the Alfa Spider, Alfa Brera, Alfa 159 saloon and Sportwagon, either at the Villa San Carlo Borromeo in Senago or in Orta San Giulio, where the Spider will be on display in the picturesque square facing the island of San Giulio.

ALFA ROMEO SPIDER

 The event will celebrate the fortieth birthday of the Duetto, which was created in 1966 by Pininfarina, and became an iconic car for people who wanted to be noticed but without ostentation. It is an aggressive but elegant car, which remained in production, with a few stylistic and technical changes, right up to 1994.


There will be a historical parade of Alfa’s open sports cars: from the first Alfa 24 HP of 1910 to the 1750 SS and GS which won the Mille Miglia in 1929 and 1930. But the unmistakable Alfa Romeo design school will also be on parade: from elegant cabriolets like the 6 C 2500 of the 1940s with bodies by the best coachbuilders of the day, to the Giulietta and Duetto, symbols of Italian output in the Fifties and Sixties.

In particular the event will celebrate the fortieth birthday of the Duetto, which was created in 1966 by G.B. Pininfarina, and became an iconic car for people who wanted to be noticed but without ostentation. It is an aggressive but elegant car, which remained in production, with a few stylistic and technical changes, right up to 1994. The members of the more than 300 Alfa Romeo Clubs all over the world have been invited to the event, and several foreign teams with outstanding cars are expected.

The official “Alfa Romeo Historic Motoring” team will participate with several precious cars loaned by the Alfa Romeo Historical Museum. They will include a splendid 1928 Alfa Romeo 6C 1500 Super Sport, the car that won the “1000 Miglia” that same year with Campari and Ramponi, the 6C 1750 Gran Sport which won the Mille Miglia in 1930 with Nuvolari and Guidotti driving, the 1952 Disco Volante prototypes, the 1955 750 Competizione and the 1954 1900 Sport Spider. It will be an extraordinary event, a celebration of a type of car that people have always dreamt of owning. These masterpieces will be accompanied by about ten Alfa Spiders (crowned “Cabrio of the Year 2006” by the Cabriolet Committee, a jury of 23 specialist journalists from 12 countries), which will be driven by motoring journalists and lifestyle magazines.

Local Alfa Romeo dealers will also offer visitors a chance to try the Alfa Spider, Alfa Brera, Alfa 159 saloon and Sportwagon, either at the Villa San Carlo Borromeo in Senago or in Orta San Giulio, where the Spider will be on display in the picturesque square facing the island of San Giulio. The event will be sponsored by the Milan City Council and the Town Council of Orta San Giulio.
 

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