(Europe) has granted the prestigious European Automotive
Design Award 2006 to the new Alfa Romeo Brera. This is the
second time that the Italian carmaker has received this
award, which was created in 1995, as in 1998 Alfa Romeo was
handed it for the Alfa 156 sedan.
The new Alfa Brera coupé came out on top of the survey that
Designers (Europe) held in Europe last year, with votes
collected from an informed mix of voters, including
automotive journalists, professional automotive designers
and design students. Designers (Europe) is a private and
independent organization located in Belgium since 1989. It
promotes automotive design throughout Europe and organizes
design events, including the European Automotive design
Competition, aimed at discovering new design talents.
Designers (Europe) is represented in more than 30 countries.
The new Alfa Romeo Brera came out ahead of the Jaguar XK and
the Lexus IS in the voting. "This award confirms that Alfa
Romeo has chosen the right design direction for its new
coupe while co-operating with the famous design house of
Turin Ital Design and Giorgietto Giugiaro," said Designers
(Europe). From the jurors who took part in the voting
process, Designers (Europe) selected the comment made by Mr.
Patrick Le Quément, Senior Vice-President Corporate Design
at Renault. His opinion emphasises perfectly the state of
mind behind the new Brera. Mr. Le Quément says: “The Alfa
Romeo Brera shows a very sporty design, with a rear end
reminding us the excellent design of the Porsche 928 -
thanks again Mr. Anatole Lapine - while the front end is
absolutely gorgeous. Well done Mr. Giugiaro and Well done
As well as appearing on
the Designers (Europe) stand at the European Motor
Show in Brussels last week, the new Brera sportscar
formed the centrepiece of Alfa Romeo's own official
Mr. Crovero, Head of Marketing at Alfa Romeo, gets
the European Automotive Design Award 2006, from
Designers (Europe), during a ceremony held at the
European Motor Show in Brussels.
To emphasise its winning of this important award, the Alfa
Romeo Brera was put on display during the bi-annual European
Motor Show, held in Brussels, on Designers (Europe)’s stand.
The show ran from January 12th until yesterday evening when
the show finally closed its doors to the public.
This is in fact the second prestigious design award to be
scooped by the Alfa Brera this month, as last week, it beat
the Peugeot 407 Coupé, Chrysler 3000 C Touring and Lexus IS
250 on a final shortlist to win the "Most Beautiful Car in
the World" award, which was presented during a glittering
ceremony at the 21st annual International Automobile
Festival held in the Grand Palais
in Paris, a site with legendary significance in France’s
cultural heritage and also in the history of the automobile.
These latest two achievemets build on a plethora of awards
that were handed to Giorgetto Giugiaro's Alfa Brera concept
car in 2002, a stunning design that remained virtually
unchanged right into final production.