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Also side their
range of cars in Paris, which run from the new Panda
derivatives to the huge Ducato Truckster concept vehicle, visitors to the Fiat stand may also
admire ‘Football Italian Athletic Toys’ a special
installation by Felice Limosani, presented by LUISAVIAROMA.
This piece of art combines the world of sport with the world
of ‘toys’ – in this case entertaining artistic playthings
somewhere between design, art and graphics. The installation
takes the form of an immense table football game destined
for the Guinness Book of Records (12x2 metres), featuring
two teams: Dog (black) against Cat (white) from the renowned
TOY2R ToyCollection. The idea is inspired by the famous FIAT
workers’ USOF sports clubs (the acronym stands for ‘Unione
Sportiva Operai Fiat’). The capital letters of the
installation spell out the name FIAT: Football Italian
Athletic Toys.
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The
installation takes the form of an immense table
football game destined for the Guinness Book of
Records (12x2 metres), featuring two teams: Dog
(black) against Cat (white) from the renowned TOY2R ToyCollection. |
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Alongside the range of production and concept
vehicles, visitors to the Fiat stand in Paris are
able to view ‘Football Italian Athletic Toys’ a special
12 m long table football which is destined to enter
the Guinness Book of Records. |
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Both teams are captained by a ‘toy’ 1.7m high wearing a
FOOT-BALL 1920 shirt produced by Brama bearing the Rites
Sportwear logo. The CAPTAIN-TOY will then be exhibited in
the main European art galleries during the TOYFASHIONTOUR
that will see contributions by famous stylists such as Yohji
Yamamoto, Galliano and Riccardo Tisci for Givenchy. The tour
represents a marriage between fashion, major labels and
artistic toys and aims to raise money for the Telethon
Foundation.
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