The celebrations for the 60th Anniversary of Ferrari arrived in Canada yesterday when hundreds of customers gathered for a reception marking the arrival of the symbolic “relay baton” in Toronto.

The evening was highlighted by the presence of the honourable Veronica Ferucci, Deputy Consul General of Italy to Canada, Maurizio Parlato, President & CEO of Ferrari North America and Remo Ferri, owner of Ferrari of Toronto and Ferrari of Ontario.

The relay involves over 10,000 Ferrari owners and their cars of all ages. They act as symbolic “bearers” of a specially commissioned relay baton adorned with 60 badges symbolizing the most extraordinary events in the Marque’s 60-year history. The relay started in Abu Dhabi and made its way across the Middle East to Asia, Australia and Africa before arriving in the Americas, where events were held in Miami, Sao Paolo, Mexico City, San Francisco, Silicon Valley and Los Angeles before arriving in Toronto. After stops in Montreal, New York and Washington, DC, the relay will move to all main European countries before arriving at the Ferrari factory in Maranello, Italy on June 23rd.

The relay baton was designed and created to symbolize Ferrari’s history and is topped by a dazzling platinum and diamond Prancing Horse made by Damiani. It also features 60 enamel symbols designed by the Intesta e D’Adda, Lorenzini, Vigorelli and BBDO advertising agencies, and the creative talents Alessando Migliorini of Area Creativa, Marco Morosini, Enzo Naso of the eponymous studio and Wolfgang Seidl of Seidldesign.
 

As part of its 60th anniversary celebrations, Ferrari will build a series of 60 truly unique cars. These will be based on the 612 Scaglietti, the Prancing Horse’s range-topping Granturismo which combines handcrafted trim, state-of-the-art accessories and meticulous attention to detail. The cars will be offered with a two-tone livery in a combination of classic Ferrari colours as used on some of the Prancing Horse’s most memorable models. The interior appointments will feature sophisticated colour combinations and a stunning new-generation electrochromic glass roof, itself a major innovation. The degree of opacity of the roof, in fact, can be adjusted to suit the occupant’s requirements.

To underline the exclusivity of this series of one-offs, each example will also boast an enamelled symbol set on the central tunnel representing one of the 60 historic events chosen to celebrate the marque’s anniversary. The result is a true collector’s car aimed at Ferrari’s most dedicated clients.