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For the first birthday of
the official Fiat 500 website - 500 wants you - a
revamp has been carried out with a host of innovative new features
being added, starting with a new home page: perfectly in key
with the 500 spirit - say Fiat - it can be personalised by
users, adding a message about the new car,
and they can play with it modifying its structure and contents,
and then
save it as “My home”.
Two important
now initiatives have been rolled out on the revamped website “Have you
seen 500?” and “50x500 online booking”. These two new
campaigns build on a string of themes over the last year
that have included contests to design individualised
versions of the 500, creating a unique 'mascot' and
competitions such as 'Baby Boom'. The new Fiat 500 will be
launched on 4th July, exactly 50 years after the original
model was introduced.
The first new initiative involves the website users spotting
the 500 'prototypes' on the roads of Europe. When a visitors sights the
new 500 travelling around Europe for the final quality
tests, and take a snapshot, they can send them via an MMS to
39.331.2288799 or deliver the photo via the website,
contributing to
the creation of a live map in "Have you seen 500?" section.
Then from May 8th, visit the 500x500 online booking
section, to book in advance a new 500 from the exclusive
‘500 wants you’ edition: 500 new Fiat 500s made available to
the 'Community', only online.
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Two important now initiatives have been rolled out
on the revamped website “Have you
seen 500?” and “50x500 online booking”. |
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When a visitors sights the
new 500 travelling around Europe for the final quality
tests, and takes a snapshot, they can contribute to
the creation of a live map in "Have you seen 500?" section. |
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The 500 wants you edition will be a special edition model.
The 500 wants you edition is a special edition dedicated to
those visitors who have contributed over the past year with
their ideas and their active participation to the birth of
the first car created by the people and for the people –
and, above all, for those who deserve to have it before
everybody else. In addition to advanced booking, in fact,
500x500 online booking ensures an early delivery: you can really be
among the first to drive the new 500.
Do not miss this opportunity to book the new Fiat in
advance online, all in one easy move - say Fiat. Your
reservation shall be construed as a non binding purchasing
intent that will place you in a top position in the waiting
list for the first five hundred 500s from the 500 wants you
edition. When Fiat receive your
reservation you will be contacted for further details.
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