15.11.2007 REPORT - FIAT 500 WINS CAR OF THE YEAR

The Fiat 500 has won the most prestigious of all awards, European Car of the Year 2008, by a clear margin according to a credible report posted on the website of Autovisie magazine.

The Fiat 500 has won the most prestigious of all awards, European Car of the Year 2008, by a clear margin according to a report posted today on the website of Autovisie magazine, which is one of the founder members of the long-running Car of the Year awards.

Fiat is the most successful car manufacturer in the contest with 9 wins now (plus two gained by Alfa Romeo and one for Lancia) and last won the award in 2004 with another very significant small car, that time it was the little Panda that came of on top - the first time that a Car of the Year winner had been drawn from A-segment. Fiat is well ahead of the next most successful brands: Renault with 6 wins and Ford on 5. Last year's winner was the Ford S-Max.

Lending credibility to the report that the 500 has won is the fact that Autovisie, Stern and ViBilägare were amongst the founders of the award, while Spanish magazine Autopista was invited into the group in the 1980s, and some sponsor changes took place with further new members arriving from UK (Autocar), Italy (Auto) and France (L'Automobile).

The Fiat 500, which was launched on 4th July during dramatic celebrations in Turin, has had an exciting entrance to the market. Its order book reached 100,000 by the end of last month, and around 40,000 have been so far delivered to customers. Next year's production at the Tychy factory in Poland where it is built could hit as much as 190,000 units.

According to the Autovisie website report today it was in the end a very comfortable win for the Fiat 500 which notched up 385 points from the 58 journalists who make up the jury and who are drawn from leading publications across Europe, which put it 60 points clear of the Mazda2, and a massive 183 points ahead of the third placed Ford Mondeo.

Car of the Year 2008 final points (according to Autovisie):

1. Fiat 500 - 385
2. Mazda2 - 325
3. Ford Mondeo - 202
4. Kia Cee’d - 166
5. Nissan Qashqai - 147
6. Mercedes C-Klasse - 128
7. Peugeot 308 - 97

© 2007 Interfuture Media/Italiaspeed