Lancia will be a corporate sponsor of the RomaFictionFest 2007, to be held in Rome from 2 to 7 July. Promoted by the Regione Lazio, the Associazione Produttori Televisivi, the Camera di Commercio di Roma, Sviluppo Lazio and Tv Sorrisi e Canzoni, in collaboration with Rai and Mediaset, the initiative is aimed at broadcasters, producers and the public. The Festival will feature numerous sections dedicated to the varied world of TV fiction, from TV series to TV movies and from mini-series and docudrama through to comedy. There will also be retrospectives of great TV fiction from the past.

The artistic direction has Felice Laudadio’s signature. Journalist and television critic,  dedicated to cultural initiatives, author and screenwriter, film producer and manager, Laudadio has been artistic director of the Casa del Cinema di Roma since January 2004. His past experiences include director of the Mostra del Cinema di Venezia, president of Cinecittà Holding, general executive managerof Istituto Luce and creator of MystFest, the Festival EuropaCinema and the Premio Franco Solinas. In addition, he was director of the Taormina FilmFest from 1999 to 2006.

The organisation will have available a fleet of cars containing the full Lancia range: 50 cars including Ypsilon, Musa, Thesis and Phedra models, personalised with the event’s logo, will accompany all the stars and guests of RomaFictionFest on to the “Orange Carpet”.
 

Lancia will also be supporting the “Serial” section of the Festival, the most representative. All the works taking part in the competition in this section will be shown in the “Sala Lancia” inside the Cinema Adriano.

The public attending the showings in the “Sala Lancia” will be able to go to any Lancia dealership with their ticket stub and try out the new Lancia Ypsilon Sport MomoDesign, which will also be displayed at Castel Sant’Angelo. The latest arrival in the Lancia firmament has been designed for the young. It has a sporty, dynamic look with low trim, disc brakes and gutsy engines, a 1.4 16 v 95 bhp and a 1.3 Multijet delivering 90 or 105 bhp.

With its sponsorship of the RomaFictionFest, Lancia continues with its policy of supporting the “seventh art”, including its television incarnation. The quality TV drama and movie field mirrors the brand values of Lancia and its cars: style, quality of life, original and innovative solutions, personality, elegance and attitude.