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What
made Maserati decide to renew its cooperation with
Pininfarina?
Pininfarina and Maserati started to work together
again in 2003, producing the Quattroporte. In view of its
outstanding success, with 9000 vehicles sold in three years,
and the excellent reception of the press which has assigned
major international accolades, the company decided to
continue along this road. Obviously, Maserati also wanted to
explore other options, to give other designers a chance to
present their proposals, but the possibility of continuing
the work initiated in 2003 with Pininfarina was highly
stimulating and the beautiful lines of the new coupé confirm
that we made the right decision.
What are the particular aspects of this renewed
cooperation?
First of all, it must be said that the new coupé uses the
same platform as the Quattroporte. It is, therefore, of
impressive size with lots of inside space, a sports car
authorized to carry four persons, not a 2+2. While
exploiting all available space in the best way possible, it
was also necessary to create an elegant and at the same time
very forceful look, able to emphasize the sporting DNA of
the Tridente marque. A style that does not pass unnoticed,
that creates a sensation and which remains - like that of
the Quattroporte - in the history of the car.
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"The design of the GranTurismo is characterised by
large sections, especially as regards the front end
and radiator grille, that recall the famous
competition Maserati’s of the Fifties, Sixties and
Seventies," says Roberto Ronchi (above, at the
Geneva Motor Show last week with the new Maserati
GranTurismo). |
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"The possibility of continuing the work initiated in
2003 with Pininfarina was highly stimulating and the
beautiful lines of the new coupé confirm that we
made the right decision," says Roberto Ronchi
(above, at the Geneva Motor Show last week). |
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What sensations does the style of the new Maserati
GranTurismo convey?
The design of the GranTurismo is characterised by large
sections, especially as regards the front end and radiator
grille, that recall the famous competition Maserati’s of the
Fifties, Sixties and Seventies, while the rest of the design
is avant-garde so as to exalt the technological “package” of
the vehicle. Therefore, Pininfarina has once again succeeded
in creating a design of rare beauty that is a successful
amalgam of Maserati’s traditional values and futuristic
lines that emphasize the high-tech contents of the new
coupé.
What does the launch of this new GranTurismo mean
for Maserati?
Together with the Quattroporte Automatic, the GranTurismo is
intended to promote a major step forward in quality by
Maserati, in terms of increased volumes and, consequently,
as regards economic results. Maserati relies on these two
models to become a well-consolidated, leading stakeholder in
the market segments of luxury sports cars: models in a price
range of between 80,000 and 130,000 euro, able to measure up
to highly qualified, top-flight competitors.
Interview: Pininfarina
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