The newly re-launched Abarth & C. S.p.A., with Chief Executive Officer Luca De Meo at the helm, has been reorganised into three activity areas: Business Operations, Engineering & Manufacturing Operations and Racing Operations.

Business Operations, under Antonino Labate, will be occupied in defining products and services for aesthetic (car kitting) and performance (car tuning) personalisation of production sports cars, organising the sales and service network, and managing Abarth brand merchandising and licensing activities. The production Grande Punto Abarth was previewed at the Geneva Motor Show in March where the brand was officially re-launched. An even more powerful limited-edition version of the Grande Punto Abarth, dubbed the 'Brutale' is also set to arrive on the market. The full production version of the Grande Punto Abarth will be launched at the Frankfurt IAA in September when the order books will open.

Engineering & Manufacturing Operations, under Paolo Ollino, will be concerned with technical development, production and technical preparation and service activities for racing cars, guaranteeing the development of products for car kitting and tuning, and working in synergy and cooperation with the Engineering and Design Department of Fiat Group Automobiles.

Racing Operations, under Claudio Berro, will coordinate the participation of Abarth cars in national and international motor races, organise trophy races reserved for private customers, and manage relations with sports customers and sponsors.