Early in 2008,
the Grande Punto Abarth range will be completed with the “esseesse” (Super
Sport) kit. The “esseesse” kit is reserved especially for the Grande Punto
Abarth, and can only be installed at the official Abarth service centres. The
car can be converted at the time of sale, up to 1 year after purchase, or after
20,000 km on the road. Once the work has been done, the tuner will deal with the
administration required to have the vehicle approved: a small service, but one
that provides customers with extra security.
With the “esseesse” kit, the Grande Punto Abarth has almost twice the power of
the basic Fiat model (a statistic repeated throughout Abarth’s history: the Fiat
500 from 1958 had 13 hp, while the Abarth-modified car reached 26). When fitted
with a 1.4 16v engine enhanced to 180 hp (at 5750 rpm) and with a maximum torque
of 272 Nm, the Grande Punto Abarth “esseesse” can achieve a maximum speed of 215
km/h, accelerating from 0-100 km/h in just 7.7 seconds. The kit also offers
several exclusive features such as the stickers with the “esseesse” logo, and
the chequered flag. The finishing touches include 18” alloy wheels and various
mechanical modifications to alter the car’s dynamics, for example the special
set up (both the front and rear suspension has been lowered by a further 20 mm
compared to the Grande Punto Abarth), and the enhanced braking system (the front
discs are perforated and fitted with high-performance pads).
Early in 2008, the Abarth range will be boosted with
the “esseesse” kit which is reserved especially for
the Grande Punto Abarth, and can only be installed
at the official Abarth service centres. Photo:
Grande Punto Abarth essesse at the Frankfurt Motor
Show this month.
With the “esseesse” kit, the Grande Punto Abarth has
almost twice the power of the basic Fiat model (a
statistic repeated throughout Abarth’s history.
Photo: Grande Punto Abarth essesse at the Frankfurt
Motor Show this month.
An integrated product, the “esseesse” kit is also safe,
since the engine cannot be tuned unless the brakes are
enhanced and the set up is modified at the same time. All
this will only be possible at Abarth tuning centres.
Merchandising & Licensing
To support the brand’s re-launch strategy, Abarth & C. is
working simultaneously on two fronts. On the one hand, a
series of licence agreements is being developed with leading
companies in various lines of business, while on the other,
the company is directly involved in designing and producing
merchandising items. Obviously, the distribution policy will
reflect the Abarth image.
As far as licensing initiatives are concerned, to date
various agreements have been signed with top-level partners
in sectors ranging from publishing to technical products,
performance enhancers and model car building. Finally, other
important agreements are envisaged in the short term,
related to clothing and the Abarth “total look”.