Transpotec Logitec 2007, the
international show for road transport technology, intermodal services and
logistics, held in Milan, opened yesterday and runs until Sunday. Iveco will be
present with its whole range of products, in particular the off-road commercial
vehicles which have led to Iveco’s becoming a synonym for operational excellence
applied to extreme missions.
That’s why the Iveco stand is inspired by its sponsorship of the All Blacks, the
legendary New Zealand rugby team currently involved in the World Cup in France
and with whom Iveco shares the same set of values: Commitment, Reliability,
Performance and Team Spirit.
A large section of the 3,000 sm space will be given over to professional off-roaders
and in particular to the launch of the new Daily 4x4, the light commercial
vehicle built to meet the demands of off-road transport professionals. From day
one, Daily was designed as a rugged vehicle with a separate chassis. New Daily
4x4 builds on that firm foundation to provide an extremely durable off-road
vehicle that takes crew and equipment where it is required. To complete the
Iveco offer in the AWD sector, the exhibition will also play host to the
Eurocargo 4x4, the Trakker 8x4 (with the 450 HP Cursor 13 engine and new heavy
duty rear suspension) and, finally, the Light Multirole Vehicle (LMV), wholly
designed and built by Iveco Defence Vehicles in Bolzano, and used in the
military field and civil protection.
Together with its professional off-road segment, Iveco will also present the new
Stralis heavy on-road range available in three Cursor swept volumes (8, 10 and
13 litres), not to mention the environment-friendly technology excellence with
the new the Daily CNG boasting its new 3.0 litre multipoint injection dedicated
natural gas engine. Other display space will be dedicated to the “Origin 100%
Iveco” project, a marketing campaign involving customers, drivers and fleet
owners in a direct experience centred on the quality of the original spare part
and on our commitment to Customer Service.
Iveco will be present with its whole range of
products, in particular the off-road commercial
vehicles which have led to Iveco’s becoming a
synonym for operational excellence applied to
At Transpotec 2007 Iveco have launched the Daily 4x4
which builds on the Daily's firm foundation to
provide a new durable off-road vehicle that can take
crew and equipment wherever it is required.
In partnership with Iveco Finance, Iveco will also flaunt
its wide range of financial products and services such as
financial leasing, operative leasing and renting, all
designed to reply to customer demands and now also extended
to include new and used vehicles, fittings, trailers and
But the stand has a strong focus on the Iveco sponsorships
in the world of sport: the exhibition area strongly reflects
the images of the All Blacks team, also featured in the mega
TV screen and, beneath a high ring linking the Fiat Group
and Iveco brands are the new Daily 35S18 and the new Stralis
AS, the heavy on-road commercial vehicle, both exhibited in
striking Ferrari red paintwork reflecting the Iveco
sponsorship of the Ferrari formula one racing team. The
stand also celebrates Iveco as Official Supplier of the
Yamaha Motor Racing team, with a liveried Stralis tractor
unit and the Yamaha MotoGP motorcycle reflecting the Fiat
Group sponsorship for the 2007-2008 seasons.
The Iveco presentation continues over a wide outdoor area of
more than 10,000 sm in which space is dedicated to six
vehicles of the “Stralis & All Blacks Road Show” caravan,
with two hospitality show trailers as well as one model to
represent each of the Iveco ranges: the Daily in the Combi
passenger transport version, Eurocargo, Stralis and Trakker.
Nearby there is an Astra rigid Dumper, an Irisbus Domino HDH
Euro 5 long distance touring coaches and a 30 metre
fire-fighting aerial ladder on Eurocargo mechanics. A New
Holland earth-moving vehicle completes the exposition.