The 2007 edition of the Autodelta European Tour is set to be the biggest and best yet, and comes just as we celebrate our 20th Anniversary Year. The Tour will start from London on 28th July and we are pleased to announce that the prestigious Tower Hotel will be the starting point of this 7-day, 5-country driving extravaganza. One of the most luxurious and opulent hotels in London and with an unrivalled location – it is next to the world famous Tower Bridge and commands some of the finest views across London's historic skyline – this is quite simply the perfect choice of venue.

The proceedings will get underway with the exclusive world preview of a brand new Autodelta model which is set to be officially launched in Monte Carlo two days later – the most extreme bespoke car yet to be built by the London based aftermarket Alfa Romeo design and tuning house. Dubbed the J20, it is a model that is being specially created to celebrate our 20th Anniversary – and it will be strictly limited to just 20 individually-numbered units.

The world preview of the Autodelta J20 will take place on 27th July at 3pm at the Tower Hotel, to the backdrop of Tower Bridge, and will be followed by a launch party at the hotel. At the same time an Italian ‘festival’ will take place at the Tower Hotel to celebrate the start of the Tour, with exhibitions and displays from many of the Tour’s Official Associated Companies and a few surprises. All the proceedings will be open to the media and the Tour participants, the latter who will spend the night at the hotel prior to the Tour getting underway at 9AM the next morning.

Bernhard Zechner, General Manager, The Tower – A Guoman Hotel, says: “We're delighted to have been chosen by Autodelta to host the start of the Autodelta European Tour 2007 as well as being the location for the world preview of their latest exclusive new model. This well-organised and high-profile European driving event fits extremely well with the philosophy of Guoman Hotel Group, and there are many obvious synergies between us and Autodelta. We also look forward to the build up to the Tour, with a number of eye-catching initiatives being planned. The Tour is evolving into a key event on the calendar and we're very pleased to be closely involved.”

Andrew Smith, Autodelta General Manager, says: “The Tower Hotel is unrivalled in terms of prestige, luxury and its stunning location; so we’re delighted that we will be able to preview the Autodelta J20 to the media and officially start the Tour here. The Guoman Hotel Group is a very professional organisation with a reputation second-to-none and we’re proud that their management team have embraced our concept and thrown their full weight behind the Tour.”

Autodelta European Tour 2007

The 2007 Tour is to take place between 28th July and 4th August. Building on the two previous successful Tours, Autodelta are welcoming entries from customers and friends old and new to participate in this marvellous event.
 

Drivers will enjoy breathtaking and spectacular routes through five countries for the ultimate driving Tour of Europe, with two starting points to welcome European drivers. Entry is strictly limited to 35 cars.

The Tour will include museum and factory visits, and an opportunity to drive on a dedicated race track. Plenty of time has also been set aside to enjoy the beautiful scenery and fantastic hotels together with the local hospitality. The additions of a dedicated London start, multiple product launch venues, support vehicle and mechanics as well as promotional merchandise will see the 2007 Tour really gather momentum. The Tour has its own dedicated website with real time mapping and ample advertising and associated product awareness capabilities. The full Tour is priced at £2,495.00. Price is based on a per car basis with 2 people sharing either a twin or double room. See website for full terms & conditions.

Guoman Hotel Group – Tower Hotel

Guoman Hotels set out to be different. From the contemporary designer bedrooms, the sumptuous dining facilities and the superbly appointed conference rooms; these are just the fabric of what Guoman Hotels stand for. The character and identity lie in the people who make Guoman Hotels what they are. Their hotels don't just look different, they are different. They are a product of their unwavering commitment to service and the attitude of everyone who works for them. These are elements you cannot capture in a photograph or words; you simply have to experience it for yourself. At Guoman Hotels you are treated not as a customer, but as their guest.

The Tower is located on the north bank of the River Thames alongside Tower Bridge and the Tower of London. This London hotel also overlooks St Katharine's Dock as well as being very close to the financial district. This modern hotel has 801 bedrooms, executive bedrooms, City Club rooms, suites and apartments all of which have superb views. All bedrooms have high speed internet access. The Tower has two restaurants, lounge, coffee bar and bar which serve a wide variety of drinks, light refreshments and meals. The hotel has Just Gym work out facilities. The hotel offers car parking at an additional charge. The City Club floor offers a 10:00 check-in and business lounge. The Tower has 19 meeting rooms, the largest of which seats 600 theatre style.

In conjunction with their partner BT Openzone, they are pleased to offer high speed wireless broadband access throughout The Tower. You can access BT Openzone Wireless Broadband in your bedroom, in any meeting room or in the public areas within the hotel, allowing complete flexibility whether you want to send and receive emails, surf the web, access your company intranet securely, or simply play games online.

For further information on the Autodelta European Tour 2007 please visit www.autodeltatour.com