To celebrate the 500’s triumphs, Fiat will be dedicating an entire stand to it at the Bologna Motor Show with the stand set to be dominated by the giant five-times-life-size model first seen in Frankfurt.

The critical acclaim surrounding the Fiat 500 shows no sign of fading: so far, the international awards garnered by the new model have included the Car of the Year 2008, EuroCarBody 2007, European Car 2008 and Auto più Bella del Mondo 2008 titles. To celebrate the 500’s triumphs, Fiat will be dedicating an entire stand to it at the 2007 Bologna Motor Show.

Designed jointly by the Fiat Styling Center and the global design group GTP-Gruppo Thema Progetti, the display area blends the elegantly essential with smooth flowing lines that carry the spectator into a fantastic world of emotions and the imagination. Crowned by an enormous reproduction of the Fiat 500 that serves as the hub of a spectacular carousel, the stand also features a greensward of artificial grass: two picnic areas where fourteen Fiat 500s in a kaleidoscope of colours are surrounded by tablecloths and wicker hampers. It’s a striking scene, and one that’s enormously effective in conveying all of the style, the fantasy and the glamour that the words “Made in Italy” call instantly to mind.

Spinning in and out and round about the stand’s giant five-times-life-size Fiat 500, five different models of the new car – two Sport versions equipped with the 100 horsepower 1.4-liter 16-valve engine, two Lounge outfits with the 1.3-liter Multijet and 1.4-liter 16-valve powerplants, and a Fiat 500 Pop with the 1.3-liter Multijet – revolve on five different orbits, each enlivened by light effects, projected images and its own sound track. With their jewel-bright colours that bespeak the vibrant spirit of the new car, the five Fiat 500s thus form a merry-go-round that carries visitors on a four-minute ride. Electrifyingly unique, the spectacle can hardly fail to fascinate: it’s not every day that you see the dashboard of a car magnified to five times its size.

With its enormous visual impact, this original exhibition space is the perfect setting for discovering the Fiat 500, emblem and manifesto of the “New Fiat”: the embodiment of a new approach, of the brand’s reinvigorated strategies, of a whole new way of seeing the car. Exactly 50 years after the Fiat 500’s namesake – icon of Italian motoring history and an entire period in the country’s life – first burst on the market, Fiat is heading into the future, picking up speed as it goes.

One corner of the stand showcases Fiat Group Automobiles Financial Services, the company that provides answers to the mobility needs of private customers, SMEs and businesspeople in full partnership with the Fiat Group Automobiles brands. In Italy, Sava provides private customers with personalized financing products that can be combined with the innovative insurance services for new and used car purchases.

For the Fiat 500, Sava has developed two special offers: “500 cents”, only €5 a day puts you behind the wheel of the legend (while an extension of the program offers additional advantages to those under 30 years of age); and “50to500”, the solution for buyers who prefer to pay cash: 50% up front and the remaining 50% after two years, with no payments in between. In addition, Savarent offers long-term leasing for businesses and professional people, guaranteeing high quality service through outlets located across the country.