Alfa Romeo
returns to the Frankfurt International Motor Show with an
exciting stand that highlights the sinuous styling of its
cars. The display area is created with innovative, luxurious
materials, and black and white alternate which, combined
with the simple, straightforward design, helps to create a
sophisticated atmosphere that conveys Italian technology and
excellence to perfection.
The public will
discover the Alfa Romeo world in this striking setting, and
the new ‘Unique Alfa’ Customisation Programme in particular,
which is the focal point of the stand. All the cars on
display at the Show include elements from this new proposal
by the brand, that features some of the best Italian
products and allows customers to make their cars even more
refined and exclusive. The ‘Unique Alfa’ Programme was
developed on the Alfa 8C Competizione, but has been
available for a couple of months throughout the range. It
breaks down into three main areas: ‘Vintage’, ‘Collezione’
and ‘TI’. The first reinterprets Alfa Romeo tradition with
elegance and modernity, with regard to the colours for the
bodywork and the beautifully crafted upholstery. The
‘Collezione’ catalogue invites customers to explore the
world of fashion and elegance, with luxury materials, metal
inserts and multi-layer lacquered paint. The ‘TI’ line is a
tribute to Alfa Romeo’s history in motorsports, because
sport and racing have always played a fundamental role in
the development of cutting-edge technologies, and offers a
low stance, a boosted braking system, alloy wheels and high
performance tyres.
To make the
stand even more original, the platforms on which the cars
are displayed have specific colours in each of the three
‘Unique Alfa’ areas, while in another area, visitors can
find out more about the Customisation Programme
interactively, with screens and multimedia stations. The
Alfa Romeo building conveys the same stylistic refinement
and state-of-the-art technology; it contains the offices,
the Alfa Café, the lounge areas and a number of LED screens
projecting striking pictures of the sailing and motorcycle
worlds, two environments in which Alfa Romeo is now a
protagonist, through the ‘Alfa Romeo Yacht Racing Team’, the
Alfa Romeo maxiyacht and the Melges 24 Alfa Spider, as well
as a sponsor of the SBK Superbike World Championship and the
Ducati Corse team.
The stand in
Frankfurt will be host to the new Alfa 147 C’N’C CoSTUME
NATIONAL, a special series born out of collaboration between
Alfa Romeo and the stylist Ennio Capasa, and the Alfa GT 1.9
JTDM equipped with the ‘Q2’ system (the Torsen self-locking
front differential that confirms all the strong points of a
front-wheel drive, increasing driving pleasure and control,
but also provides some of the advantages typical of
four-wheel drive); it also features some Unique Alfa
elements such as 18” special wheel rims, sports
instrumentation and aluminium pedals in the TI range.
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There will be two Alfa 159s on show in Frankfurt
next week: a Sportwagon that features the new
‘Q-Tronic’ 6-speed gearbox combined with the 200 bhp
2.4 JTDM engine, and a saloon equipped with the 210
bhp 2.4 JTDM engine and the Q4 system. |
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The 260 bhp Alfa Spider 3.2 V6 JTS Q4 will be on
show in Frankfurt, this car recalls Alfa Romeo’s
glorious tradition in this field: from the Giulietta
Spider of the 1950s to the Duetto and the Spider
launched in the 1990s. |
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Next to this car, there will be two Alfa 159s: a Sportwagon
that features the new ‘Q-Tronic’ 6-speed gearbox combined
with the 200 bhp 2.4 JTDM engine, and a saloon equipped with
the 210 bhp 2.4 JTDM engine and the Q4 system, the evolution
of permanent 4-wheel drive, with three differentials (the
centre differential is a Torsen C self-locking unit), as
well as the sophisticated Blue&Me Nav system and some items
from the TI range.
The spotlights
of the German Show are also on the other two cars from the
new Alfa Romeo generation: an Alfa Brera 2.4 JTDM,
delivering 210 bhp, an exciting car that represents a new
approach to the traditional spirit of the coupé, and the 260
bhp Alfa Spider 3.2 V6 JTS Q4, which recalls Alfa Romeo’s
glorious tradition in this field: from the Giulietta Spider
of the 1950s to the Duetto and the Spider launched in the
1990s. Both cars obviously feature items from the Vintage,
Collezione and TI ranges of the ‘Unique Alfa’ Programme.
And finally, the
Frankfurt public will have an opportunity to take a close
look at the Alfa 8C Competizione which is displayed on a
special platform with sophisticated light effects that make
it even more attractive. The state of the art in the
automotive world, this exclusive GT, which is produced in a
limited series of 500 cars, stands out for the sculpted,
finely modelled surfaces that ‘clothe the superb Alfa Romeo
engines and engineering perfectly. And the lines of the car
convey all the beauty of a real ‘work of art in movement’
which recalls the brand’s glorious past while it projects
the values of technology and emotion into the future. The
past is conjured up in the name itself, which recalls Alfa’s
great motorsports tradition. In the Thirties and Forties,
the 8C name was used to identify cars (racing and on-road)
equipped with the powerful eight-cylinder engine produced by
the famous designer Vittorio Jano. The term ‘Competizione’
is intended as a tribute to the 6C 2500 Competizione, a
sports coupé driven by the team of Fangio and Zanardi in the
famous Mille Miglia race in 1950. But the Alfa 8C
Competizione is first and foremost innovation in the fields
of mechanical and engineering excellence, increased
competitiveness and constant technological research.
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