Fiat CEO Sergio Marchionne revealed during a conference call yesterday that dealer orders for the new Fiat 500, launched amidst huge fanfare earlier this month, have now reached 57,000

Photo Gallery: Fiat 500 Launch, Turin - Aeroporto di Torino

Photo Gallery: Fiat 500 Launch, Turin - Media Test Drive (VII)

Fiat is preparing a whole range of family models based on its new 500 supermini, starting with Abarth and Cabriolet versions, these two could soon be joined by a Wagon and SUV

Test Drive: Fiat want the 500 to be much more than car, they want it to be a personal experience, a car that talks to you; and in the flesh it looks cute, compact, inviting and achingly fun

Photo Gallery: Fiat 500 Launch, Turin - Media Test Drive (VI)

Photo Gallery: Fiat 500 Launch, Turin - Media Test Drive (V)

Photo Gallery: Fiat 500 Launch, Turin - Media Test Drive (IV)

While the main attention in Turin has surrounded the global launch of the new Fiat 500, more than 800 examples of the historic 500 rode into town, cruising into the famous Piazza Vittorio Veneto

Photo Gallery: Fiat 500 Launch, Turin - 500 Meets 500, Piazza Vittorio Veneto (II)

Photo Gallery: Fiat 500 Launch, Turin - 500 Meets 500, Piazza Vittorio Veneto (I)

Following the unveiling of the Blue&Me Nav system at the Geneva Motor Show, Fiat and Microsoft continue their innovative partnership by offering the award-winning solution on the Fiat 500

Photo Gallery: Fiat 500 Launch, Turin - Media Test Drive (III)

New Model - Fiat 500: For the motorist who enjoys and appreciates his car day-to-day, but also wants a car that is entertaining and practical, eco-friendly and accessible, attractive and fun

Photo Gallery: Fiat 500 (on the road)

Photo Gallery: Fiat 500 (interior)

Photo Gallery: Fiat 500 (customisation)

Photo Gallery: Fiat 500 Launch, Turin - Media Test Drive (II)

The spectacular event on the River Po to introduce the Fiat 500 to the world which attracted around 100,000 people was devised by K-events, Film Master Group and Creative Group

Photo Gallery: Fiat 500 Launch, Turin - The Show

Photo Gallery: Fiat 500 Launch, Turin - Media Test Drive (I)

During the press conference in Turin, Fiat CEO Sergio Marchionne was in upbeat mood seeing the event as not only the presentation of a new car, but the re-launch of the entire Fiat Group

Fiat CEO Luca De Meo introduced the new 500 at an elaborate press conference this morning, promising that this is the model that will really change the way Fiat go about building and selling cars

Photo Gallery: Fiat 500 International Media Launch, Turin - Press Conference

An extravagant event took place in Turin last night as the city's car-crazy citizens turned out en masse to celebrate the arrival of the Fiat 500 in a stylish blaze of fireworks and entertainment

From this Friday until mid-September, the Galleria Ferrari at Maranello will present the new Fiat 500 amongst the many 'Prancing Horse' cars, symbolising the close relationship between Fiat and Ferrari

Valentino Rossi put in one of the outstanding performances of his career aboard his one-off liveried ‘Cinquecento' Fiat Yamaha at the Dutch TT today, taking a superb victory from 11th on the grid

Photo Gallery: MotoGP Dutch TT, Assen - Fiat Yamaha Team