23.05.2008 ABARTH ANNOUNCE ITALIAN PRICING FOR PERFORMANCE KITS

GRANDE PUNTO ABARTH ESSEESSE

Abarth has announced Italian pricing for its two performance upgrade kits dedicated to the Grande Punto Abarth 1.4 T-Jet, the 'Assetto' and 'essesse', which will be presented and commercialised this weekend.

Abarth has announced Italian pricing for its two performance upgrade kits dedicated to the Grande Punto Abarth 1.4 T-Jet, the 'Assetto' and 'esseesse', which will be presented and commercialised this weekend during Porte Aperte a special open day (24-25 May) being held by Scorpion dealers in Italy.

The Assetto kit is priced at 2,500 euros plus fitting costs on the Italian market while the esseesse kit tops the package at 4,500 euros. The kits, which are both for the 155 CV turbocharged Grande Punto Abarth, will come with a 1 year or 20,000 km warranty, whichever comes first.

The Assetto kit offers crossed drilled disc brakes at the front and rear, new uprated front brake pads,  high-performance coil springs which also lower the car an additional 15/20mm from standard, new 18-inch white painted alloy wheels, shod with 215/40 ZR18 Pirelli Pzero tyres.

The second option is the esseesse kit (which revives the historical Abarth 'Super Sport' tag) and it includes everything that comes with the Assetto kit plus a BMC Carbon Dynamic induction kit, a new Garrett turbocharger, a new twin exhaust rear box with chrome-finished tail pipes, the ECU remapped to bring the power from the standard 155 CV up to 180 CV. The package is completed by a dedicated esseesse decal kit and a special engine cover.

To coincide with the arrival in the dealerships of the two upgrade kits an advertising campaign, devised by the Leo Burnett agency, will be launched in Italy this weekend. It is set to cover TV, radio, internet and the print media. At the same time Abarth will launch its new high performance driving school, which is being headed by former rally star Sandro Munari.
 

2008 Interfuture Media/Italiaspeed