Alfa Romeo and Alasta Autos have opened an exclusive ‘Alfa Boutique’ in the stylish chq building located in the heart of the IFSC Docklands in Dublin, Ireland, becoming the first ever car showroom in this exclusive and prestigious district.

Alfa Romeo and Alasta Autos, Ballsbridge, have opened an exclusive ‘Alfa Boutique’ in the stylish chq building in the heart of the IFSC, Docklands in Dublin, Ireland.

Lovers of Italian style, performance and engineering can browse the current Alfa Romeo range in a relaxed and elegant environment right on their doorstep, avoiding the pressure of a normal car dealership. The Alfa 159, 159 Sportwagon, GT, Brera and Spider are joined by the newest addition to the range, the sporty MiTo. Launching in January, the MiTo reflects the full passion, engineering and style of the Alfa Romeo brand.

Built in the early 19th century, chq building is a particularly fitting location for the Alfa Romeo brand to appear in central Dublin, both share a long heritage and since its renovation, chq is associated with stylish and desirable brands. Its location in the rapidly developing docklands area, where more than 430 international operations trade, reflects the dynamism and prestige of Alfa Romeo. The full range of stylish Alfa Romeo car’s will remain on display in this prime location until late November.

Stanley Faulkner, Dealer Principal of Alasta Autos, was keen to take the bold step of taking the premium range of Alfa Romeo car’s out of his showroom and to the people in a novel and effective manner ”I wanted to flow against the tide in these times of financial uncertainty and could think of no better location to establish an Alfa showroom than the IFSC with some 10,000 plus employees working here in companies like Merrill Lynch, JP Morgan (Chase), BNP and EMRO. I am delighted with the reaction and enthusiasm from visitors to the showroom to date”

Alasta Autos is one of the most renowned Alfa Romeo dealers in Ireland and pride themselves on knowing the needs of Alfa Romeo drivers and offering highly specialised customer service. They have the passion, expertise and knowledge to help in every possible way. Contact Information: Alasta Autos: Telephone: 01 6307030. Fax: 01 6603708. Website: www.alasta.ie/alfaromeo.html.