In Paris this week Ferrari will be
announcing the extension of the One To One
Personalisation Programme, which debuted
last March solely for the 612 Scaglietti, to
the 599 GTB Fiorano.
The Ferrari stand at the 78th Paris Auto Show this week
will host the official unveiling of the new Ferrari
California, the stunning coupé-cabriolet that has
created expectation amongst both those in the industry
and the public at large.
But this is not the only piece of news to come from the
Prancing Horse at the Paris Auto Show as Ferrari will also
be announcing an extension of the One To One Personalisation
Programme, which debuted last March solely for the 612
Scaglietti, on to the 599 GTB Fiorano.
Thanks to the success it has enjoyed over the last few
months, Ferrari is now extending the service to the most
powerful 12-cylinder engined car in the Maranello carmaker's
current range. Ferrari 599 GTB Fiorano clients will now also
be able to visit the dedicated Atelier at the Maranello
factory to create their own truly bespoke sports car. Not
only will they have a vast range of special content to
choose from but they will also be assisted by specially
trained Ferrari consultants.
As at the Geneva International Motor Show in the spring,
Ferrari has recreated the Atelier for its stand at the Paris
Show too. This is an area to which clients can come to work
out every last detail of their 599 GTB Fiorano on the basis
of their own personal needs and tastes.
Dedicated Ferrari staff will be on hand to work with clients
at each step of the way. Naturally, all of the various
personalisation options on offer will ensure that the
intrinsic character of the car is unchanged and will not in
any way impinge upon the car’s active or passive safety