has released three new editions to the Vertu stable of
handcrafted, Ferrari branded, mobile phones. Reflecting the
exclusivity, elegance and performance of the best supercars,
the Vertu Ascent Ti Ferrari Nero will comprise of 2009
limited edition handsets in sleek black leather. While the
Vertu Ascent Ti Ferrari Rosso and Giallo will be produced in
vibrant red and yellow respectively. Each edition will be
available worldwide from 1 November 2008.
close working partnership between Vertu and Ferrari has
enabled the material and design cues from the cars to be
integrated seamlessly into the Vertu Ascent Ti. Frank Nuovo,
chief of design for Vertu says: "The original design for the
Ascent Ti was heavily influenced by the dynamic power of
luxury sports cars and working closely with Ferrari has
enabled us to progress this vision. The new Vertu Ascent Ti
Ferrari editions are the definitive automotive-inspired
handsets – bold, balanced and with the unmistakable
character of the Prancing Horse."
Vertu ‘V’ logo is complemented by the famous Ferrari
Cavallino, that appears on the front and back of the phone.
As with all Ferrari phones by Vertu, the Ascent Ti Ferrari
editions use the same leather and stitching as the latest
Ferrari car interiors. The battery cover mirrors the
distinctive bonnet detailing and on the handsets, the sides
of the Ascent Ti are sculpted to reflect the louvers, found
on various Ferrari cars. The handset is made using the
finest materials, including a sapphire crystal screen and a
chassis built from high grade titanium that gives the Ascent
Ti its distinctive name. ‘Ti’ is the chemical symbol for
Titanium, the non-corrosive element with the highest
strength-to-weight ratio of any metal and an ability to
withstand extreme temperatures.
sounds on a Vertu mobile phone are instantly recognisable by
their very unique composition and quality of sound. The new
collection features recordings of original Ferrari engine
sounds taken from the F430 and the 612 Scaglietti. In
addition, the renowned songwriter and musician, Dave Stewart
has also blended these unique engine sounds into his musical
selection of ringtones composed exclusively for the Vertu
Ascent Ti Ferrari collection.
Alberto Torres, President, Vertu commented: "Ferrari and
Vertu share a passion for design and an uncompromising
attitude to craftsmanship – we are thrilled to see the
signature elements of the legendary Ferrari’s created in
Maranello, Italy, being meticulously handcrafted into the
Vertu Ascent Ti Ferrari handset at our workshop in England."
is the pioneer and leading manufacturer of handcrafted
mobile phones for the luxury market. Vertu was established
in 1998 and unveiled its first product in 2002. There are
three distinct collections - Vertu Signature, Vertu Ascent
and Vertu Constellation. These are assembled by hand at the
company’s headquarters in England. Vertu is available
exclusively in over 50 countries and in 500 of the finest
watch, jewellery, department stores and Vertu boutiques
around the world.