contestants meet the judges (centre). Fiat
UK MD Andrew Humberstone (top) and TV
Presenter Suzi Perry (above) judge the
Fiat UK’s search to find the most promising, fun-loving,
inventor in Britain has reached its final stages, with
the announcement of a short-list of five competition
The company’s exciting contest to find clever and amusing
new ways to travel – called the Smiles per Hour Design
Competition – has attracted huge interest and, following
an initial judging process, the five best entries bidding
for the £50,000 top prize have been revealed.
They have already taken part in a special presentation and
mentoring session at Fiat’s central London-based flagship
store, Fiat Marylebone, and they will go on through to the
final selection of a winner on 25 September.
The finalists and their designs are: Simon Tarrant from
Guildford, Surrey, Street Rower; Nick Rawcliffe
from Bermondsey, London, Snowbone; Natalie
Daghestani from Barry, Wales, Hylo female commuter shoe;
Steven Spong from Putney Heath, London, Longbow;
and Harley Zblewski from Banbury, Oxon, Suitcase Car.
Now they must prove their innovations have got what it takes
to impress the judges – including Suzi Perry of television’s
The Gadget Show and Andrew Humberstone, managing
director, Fiat Group Automobiles UK – and scoop the £50,000
prize money offered by Fiat to enhance the prototypes.
Smiles per Hour Design Competition invited creators
to design any form of transport which would make travelling
more fun, with entrants being asked to upload their concepts
on to a specially created Fiat website at
“The results have been imaginative, innovative and
interesting,” said Elena Bernardelli, Fiat UK’s marketing
director. “We have been greatly impressed by the standard of
entries and we know it’s going to be a tough call for the
judges on finals’ night.”
The prototypes are on display at the London flagship until
20 September, allowing members of the public to vote for
their favourite, and then they will stay in the store until
9 October. The public vote will count towards the overall
score awarded to each of the innovations on finals’ night.