The Fiat 500 is
still the talk of the town, asserting itself as a real “Made
in Italy” icon, capable of winning over the public and
international critical acclaim. The best proof of its
success is the over 270 thousand orders received to date and
the 29 prizes awarded around the world. And now, to this
collection of prizes will be added the prestigious title of
Best Compact Car, a recognition coming from Japan
where the super compact Fiat was presented last spring.
It was chosen as
the Best Compact Car by Internet users who, in an
online competition for the Consumers' Choice Award-Car of
the Year, preferred it to the Toyota IQand Peugeot 308.
Over 80,000 users took part in the competition (available on
the website http://www.yearcar.jp/) organised by the famous
publishing company, Neko Publishing, which publishes the
main Japanese motor magazines, both specialised and in other
recognition is matched by extraordinary commercial success
in Japan, as proved by the 1,800 Fiat 500 delivered so far.
This is an important fact which has certainly contributed to
Fiat Automobiles’ excellent performance in 2008: at the end
of the year, the turnover is expected to be double that of
2007. This result is all the more significant if it is
considered that it has been achieved in a constantly
declining Japanese market (-19% in sales of national models,
and -14% of imported cars).
Again true to
Italian style, on 28 November the Brand will open the Fiat
Café in Aoyama (Tokyo), where the public will be able to
appreciate the concept of a Café as a perfect meeting place,
pleasant and cosmopolitan. Of course the new café will
display, on the first floor, the multiple prize winning Fiat
500, as a symbol to the world of the “Made in Italy” motor