Lorenzo Sistino (above) will replace Franco Miniero as head of the Fiat Professional brand, while retaining his current role as head of the Fiat brand. Sistino is regarded as one of the high flyers in the Fiat Group.

Franco Miniero will take on responsibility for Iveco’s Sales & Marketing department in replacement of Stefano Sterpone who has decided to leave the Company. In this new role, Franco Miniero will report directly to Paolo Monferino, Iveco’s Chief Executive Officer. It marks a return to the Fiat Group's trucks-to-buses division for Miniero who spent most of his Fiat career there.

Lorenzo Sistino will replace Franco Miniero as head of the Fiat Professional brand, while retaining his current role as head of the Fiat brand. Sistino is regarded as one of the high flyers in the Fiat Group. He joined the Italian carmaker in 1987, rising up the ranks to take charge of the Fiat Light Commercial Vehicles (now Fiat Professional) portfolio in 2004, and then adding responsibility for Fiat's worldwide sales a year later. At the end of 2006 he was appointed President of New Holland, a unit of the Fiat Group's agricultural and construction equipment division CNH Global, but within a year he was back in the Fiat Group Automobiles fold, taking charge of the Fiat brand last September when the then CEO Luca De Meo was promoted to Group Marketing Chief.

Miniero took over the reigns at Fiat Professional in December 2006, in fact at the time replacing Sistino who was moved across to New Holland. Miniero joined the Fiat Group in 1989, and prior to his appointment as head of the Fiat Professional unit his Fiat Group career was spent in various sales and marketing positions at Iveco, where he now returns.

At the same time as these new senior management changes take place, the new 'Commercial Operations' department will be created at Fiat Professional. Thomas Hajek will assume responsibility for this new department which will manage all sales and marketing activities.