MAHAG-Group opened up their new showroom in Munich on Wednesday. The partnership of the two companies – Automobili Lamborghini and MAHAG - gives a brand new presence for the Italian sports car brand in a longstanding tradition in Munich. The new showroom is located at the widespread MAHAG premises on the Albrechtstrasse. It sets new dimensions in respect to aesthetics, design and brand impression.

"For the automotive location Munich as well as for the MAHAG Group this investment means another considerable upgrading and we are delighted, to be able to represent this fascinating brand towards our customers," underlines MAHAG General Manager Thomas Werthmann on the occasion of the opening ceremony in the new showroom of Lamborghini Munich.

Stephan Winkelmann, President and CEO of Automobili Lamborghini, said: "Right behind North America and Italy, Germany is the most important single market for our company. As one of the most attractive business and society locations throughout Europe, Munich metropolitan area plays a pivotal role for the further success of Lamborghini. The strong partnership with MAHAG Group makes for the best preconditions for sustained success in this important region."

The building was created as a carefully implement renovation in the tradition of modern architectural classics of an existing construction on the MAHAG premises. As the General Manager of Lamborghini Munich, Carsten Kortüm, points out: "The new showroom is more than a car sales operation. It was our declared target, to invent a cohesive scenery, in which our visitors can live the brand universe of Lamborghini in all its facets. Especially the importance of design at Lamborghini is mirrored in the structure of the building." The showroom has room for up to three exhibition cars, a bar area with Italian flair, an exclusive lounge for customer consultations and a high-end workshop.