The innovative and ground-breaking production-bound B0 (B Zero) prototype, designed and engineered by Pininfarina, is this weekend joining the exhibition Trilogy of the Automobile 3: Dream taking place at the Torino Esposizioni, a fabulous display of dream and concept cars from the 1950s to today. For two days (13-14 December) this exhibition is hosting the electric concept car that Pininfarina is developing in collaboration with the French group Bolloré. The design is being displayed for the first time in Italy after its world debut in October at the Paris Mondial de l'Automobile, where it attracted great attention from the trade, the media and the public.

The Pininfarina B0 joins the other Pininfarina prototypes already present at the Dream exhibition: Ferrari Modulo, Studio CNR, Ferrari Mythos, Honda Argento Vivo, Metrocubo, Citroen Osée, Nido, Maserati Birdcage 75th, Sintesi. The creation of this concept car inaugurates a new era for Pininfarina which, between the end of 2009 and 2010, plans to launch a pilot car programme and to then initiate factory production in its own Italian plants.

Meanwhile Trilogy of the Automobile 3: Dream, the third instalment in an series that has delighted automotive enthusiasts, been extended to the 28th December. The history of cars in Torino has developed along two lines that in many cases have intersected, creating sparks and beneficial interactions that have brought the city and Piemonte unrivalled fame on the world stage, and this has been the theme of the series.

While the region has been producing cars for a century, it has also fuelled hotbeds of creativity, craftsmanship and technology expressed in one-off vehicles and prototypes, first as a customised response to private customers and then as an instrument to certify the competency of studios and draw contracts from national and international manufacturers. There are many powerful car districts in the world, in the United States, Japan, Korea, Germany or France but never has there been an entrepreneurial and socio-economic phenomenon as in Torino, so extensive, and complex, with a blend of skills that integrate and form consortia, generating creative proposals and production methods of great quality and competitiveness.

The analysis of "Dream" starts from the 1950s, that particular period for the Italian car industry which, recovering from the wounds of war, followed Ford's objective of cars for all, but remained strongly attracted by the appeal of unique models, the Dream Car as an explicit sign of optimism, a vision of a bright future, a sometimes naive concession to provocation and escapism. All the brands and the great masters of the era, some who have disappeared, some forgotten, most not known to the younger public, offered their vision of pure beauty, free of the restrictive standards demanded by the production chain, seeking the style of the future society.

© 2008 Interfuture Media/Italiaspeed