IVECO CAMPAGNOLA

10.09.2008 THE CAMPAGNOLA IS REBORN

IVECO CAMPAGNOLA
IVECO CAMPAGNOLA
IVECO CAMPAGNOLA
IVECO CAMPAGNOLA

Just over two decades after the Campagnola finally ceased production the famous off-road name is back in action and gracing a tough new light vehicle based on the Iveco Massif. Photos: Quattroruote.

Just over two decades after the Fiat Campagnola finally ceased production, the famous off-road name is back in business, gracing a tough new light vehicle based on the Iveco Massif, but which this time will carry the Iveco name rather than a Fiat badge. The sales target for the Iveco Campagnola is 4,000-4,500 vehicles annually.

The original Fiat Campagnola was introduced in 1951 and followed the traditions of the 'Willy's' jeep: front engined, four-wheel-drive and open bodywork. A stripped-down military version, dubbed the AR51, followed in the mid-50s, and by the time the final versions trickled off the production lines in 1987, more than 40,000 of these durable workhorses were in action around the world.

Now the name has been revived to adorn a new jeep based on the recent Iveco Massif. Fiat has invested more than 60 million euros (US$86.8 million) to realise both models, which are built by its Spanish partner in the project, Santana. Based on Santana's Anibal model, the Campagnola has been designed by Giorgetto Giugiaro and Fiat Centro Stile, with the external focus of the makeover being put into a distinct new radiator grille, while internally the improved and well specified cabin (which includes durable new materials, air-conditioning, radio/CD player with 4 speakers and satellite navigation) provides comfort to users.

Offered only with three doors and for seats, the Campagnola, available in shades of ivory and sage green colours, has a wheelbase of 2.45 m and a length of 4 m. Equipped with Iveco's robust 3-litre HTP Euro 4, four-cylinder turbocharged diesel engine drawn from the Daily model, it produces an output of 176 bhp (130 kW) and peak torque is 400 Nm. Emissions are 294 gm of CO2 per kilometre. It features a six speed gearbox, plus six reduced, and a selectable (4x2 or 4x4) traction system.

"We have chosen Iveco brand because they are the best doing tough and pure vehicles, Campagnola is the best true off-road available in the market," explained the head of Fiat Group Marketing, Luca De Meo, during its launch northern region of Valle D'Aosta. Bartolomeo Giachino, undersecretary of the Italian Transport Ministry, also attended the event. Unlike the original, the Campagnola will be market under the Iveco brand name worldwide, except for South America where it is expected to carry the Fiat badge.

The first 499 customers can choose also the special version "Opening Edition", which comes with an individually-numbered plaque mounted on the central pillar. The Iveco Campagnola represents a clear return to the origins of the famous Italian jeep, with a new vehicle capable of tackling the steepest of slopes (up to 40 degrees) at full load.

The Campagnola has also been subject to all the necessary tests for military certifications, and will now join Iveco's specialist military vehicle range, which includes the Light Multirole Vehicle (LVM). The Campagnola is available for ordering from today at Iveco's Italian dealer network for a price of  29,800 euros (US$43,128) including value added tax (IVA).
 

2008 Interfuture Media/Italiaspeed