currently builds three models, its
long-running Anibal P-10 (middle), based on
the Land Rover Defender, and the Suzuki
Vitara, based 300/350 (top and bottom).
signed an option to buy Santana Motor, the struggling
Spanish manufacturer of SUVs that builds the Massif and
Campagnola on behalf of the Fiat Group's trucks
division. “We have a call option to buy Santana and, if
the Massif and the Campagnola live up to our
expectations, we could exercise it,” Iveco CEO Paolo
Monferino revealed to Automotive News Europe
during the launch of the new Iveco Campagnola.
Santana Motor when it was looking to plug a glaring gap
in its commercial range and signed a letter of intent
with the Spanish company in May 2006. The Iveco Massif,
which is based on Santana's long-running Anibal (PS-10)
model was the result of the collaboration, and Iveco
also provides engines and technology for the company's
own versions from a previous agreement.
venerable Anibal PS-10 was originally based on the Land
Rover Defender, and Iveco was also swayed by the range
of specialist versions available on the tough Spanish
SUV's base (including vehicles ambulance, military,
firefighting, open jeep and forestry use) that will slot
neatly into the truck maker's large portfolio of niche
vehicles. The Massif has now spawned the
short-wheel-base Campagnola. Both vehicles have been
given a makeover by Giorgetto Giugiaro.
Motor is owned by the Spanish government, which is
reportedly keen to sell the firm that is based in the
city of Linares, in the Anadlusian region of Jaen,
providing jobs are safeguarded. The company, which
started life in 1955 manufacturing agricultural
equipment and gearboxes under the name
de Santa Ana, S.A., has struggled for many years and
today builds just three models, the Anibal PS-10, its
self-developed version of the Land Rover Defender which
went back into production in 1999, (Santana built more
than 300,000 examples of the Defender on-and-off from
1958 to 1985 although the licensing ran out in 1983), as
well as Suzuki's Vitara and Jimny jeeps under licence;
the former which is branded as the Santana 300 (3-dr)
and 350 (5-dr). It's agreement with Suzuki stretches
back to the mid-1980s and the Japanese firm bought a 49
pct stake in 1991.
firm's relationship with Iveco goes back to 1999 when it
secured the Italian firm's 2.8-litre diesel engine to
power the Anibal PS-10, and its recent deal to build the
Massif and Campagnola is born out of that arrangement.
The attraction of acquiring Santana Motor is that Fiat
has no factory equipped to build heavy-duty SUVs, and
the call option gives Fiat the right to purchase the
Spanish company for a specific price up to 2010.
Monferino didn't reveal the agreed price.