Extra, founded in 1986, is the Pininfarina
Group design company which does not work in
the transport sector. In just over fifteen
years Extra has earned recognition in its
own right and built itself a clear identity.
Today it applies its professional skills and
talent in a wide range of sectors, and
Pininfarina products have made a name for
themselves on the leading world markets.
Recchi Buildingdesign is the name of the new company
created out of the 50-50 joint venture between
Pininfarina Extra, company specialised in product and
interior design within the Pininfarina Group, and Recchi
Ingegneria e Partecipazioni, an engineering services
The objective of the joint venture is to share the
experience and knowledge accumulated by Pininfarina in
interior, exterior and concept design, and by Recchi in
project and construction management.
The new company will focus specifically on providing
integrated services with high added value in the fields
of Design (under the "Pininfarina" brand) and
Engineering (under the "Recchi" brand) for Italian and
international projects. Pininfarina Recchi
Buildingdesign's activities will be aimed particularly
at those international markets where awareness of
Italian design brands is high or growing, such as the
United Arab Emirates and areas of China (Shanghai) and
Russia (Sochi, site of the 2014 Winter Olympics).
A new Chairman will be chosen for the joint venture
every three years. For the first three-year period the
newly created company will be led by Paolo Pininfarina,
President and CEO of Pininfarina Extra.
"For our business, this new company will be above all a
chance to promote design," said Paolo Pininfarina, "but
it also represents an opportunity to develop new
interests and to reinforce our presence in the dynamic
fields of engineering and construction. These are fields
in which Recchi has been successfully operating for
decades. The joint venture also shows the ability of two
Turin-based businesses to come together, particularly in
the year in which our city has been named World Design
Capital and will host the XXIII World Congress of the
International Union of Architects."
"We are proud to be undertaking this activity with
Pininfarina, a brand which has brought Italian design to
the world," said Claudio Recchi, Chairman and CEO of
Recchi Ingegneria and Partecipazioni. "Working in
international markets, for example the United Arab
Emirates, where we are involved in significant project
and construction management ventures, we have seen how
'Italian style' is increasingly sought after and
appreciated in the building-design sector, from the
overall concept of the building to the details of the
interior design. Being able to offer a high-quality
product, together with the ability to offer clients
comprehensive production engineering for the project,
creates unbeatable added value in a sector which is both
extremely dynamic and extremely competitive."