Pininfarina; President and CEO of Italian design
powerhouse Pininfarina Extra; and Mr. Aaron
Heck; co-owner of wine producer Heck
Estates; have taken it upon themselves to
assemble a sampling of the best wines from
global winegrowing regions.
Pininfarina; President and CEO of Italian design
powerhouse Pininfarina Extra; and Mr. Aaron Heck;
co-owner of wine producer Heck Estates; have taken it
upon themselves to assemble a sampling of the best wines
from global winegrowing regions. Every year a new
wine-growing region will be showcased and added to the
brand's offerings. As regions are selected and
incorporated into the portfolio, there will be one
common thread to them all; the wine will be the best
expression of the most celebrated varietal from each
Experienced winemakers from each
region will participate in the crafting of this singular
voice of quality. With the help of winemakers Mia Klein
and Paul Ahvenainen, the inaugural release of
Pininfarina Wine will take the palate on a journey
through the rolling green hills of Napa, California and
showcase some of the most elegant Cabernet Sauvignon
that is grown in the world. With a Brunello from Tuscany
and a Barolo from Piedmont, Italy as the next regions to
be produced, this tour de force will not stop here. The
ultimate goal is to highlight the best wines from around
the world under one moniker. Pininfarina Wine.
The name Pininfarina has become synonymous with the
pinnacle of quality, innovation and beauty. Italian
Prime Minister Silvio Berlusconi said that Pininfarina
is the "dynasty that helped bring the story of 'made in
Italy' to the world." Since 1930, the Italian design,
engineering and manufacturing firm has seduced the
automotive industry with its contributions to Ferrari,
Maserati, Lancia, and Alfa Romeo, among others. Mr.
Paolo Pininfarina, President and CEO of Pininfarina
Extra, has expanded the purview of the Pininfarina
Group's services to include endeavors in all business
sectors. Among Pininfarina Extra's partners are Jacuzzi,
Motorola, Primatist, Snaidero, 3M, Aero Toy Store and
other international market leaders. The newest addition
to Pininfarina's long history of innovation is
Pininfarina Wine. This artistic expression seamlessly
combines Mr. Pininfarina's love of wine with his
affinity for functional beauty.
Five generations of passionate winemaking have supplied
the Heck Family with a wealth of knowledge and
experience, which in turn has garnered them a reputation
of excellence in the wine industry. Spending his
childhood and adolescence in the vineyards and at the
winery, Mr. Aaron Heck is taking his place among his
predecessors in the family business. Since 1997, Mr.
Heck has been overseeing all advertising and promotions
for each of the brands that are in his family's
portfolio, which include Korbel California Champagne,
Korbel Brandy, Kenwood Vineyards, Valley of the Moon
Winery, Lake Sonoma Winery, King's Ransom Winery and
Madrone Vineyards. This far-reaching history has
inspired Mr. Heck to continue to build on and enrich his
family's tradition. After a fortuitous meeting with Mr.
Paolo Pininfarina, it was agreed to jointly pursue the
creation of an ultra-premium international wine program.
Thus Pininfarina Wine was born.
Mia Klein is one of the most respected winemakers in the
Napa Valley. She received her degree in Enology from U.C.
Davis, and worked her way up from the night shift cellar
crew to assistant winemaker at Chappellet and then to
winemaker at Robert Pepi. She then began her consulting
career and helped to establish the highest standards of
quality at prestigious Napa Valley properties such as
Dalla Valle, Spottswoode, Araujo and Viader. Soon after
she started her consulting career, Mia established her
own wine brand, Selene, named after one of the Greek
goddesses of the moon. She was named Food and Wine
Magazine's Winemaker of the Year in 2003.
As consulting winemaker for the
Pininfarina Napa Valley program, Mia Klein brings both
her deep knowledge and understanding of the Napa Valley
and its wines, and her personal enthusiasm for the craft
of winemaking. Pininfarina allows for her to showcase
the best regional characters of the Bordeaux varieties,
as expressed in the Napa Valley. At the same time, the
Pininfarina program allows the flexibility to add a
little something extra. In this case, the 2005
Pininfarina Vino Rosso is blended with a small
percentage of the traditional Tuscan variety Sangiovese.
This grape was chosen to reflect the international
underpinnings of the project. "Super Tuscan" is a term
that has been used to describe a trend and style in
Italian winemaking. Traditionally, a Super Tuscan blend
is comprised of Bordeaux grape varieties grown in
Tuscany as well as Tuscany's native grape, Sangiovese.
What Mia and Paul have accomplished is a Napa Valley
appellation Super Tuscan. Essentially the Super
Californian has been born. Not only is this a program
that utilizes Italian and American efforts, it features
a global selection of wine and a progressively unique
Paul Ahvenainen is the Director of Winemaking for Heck
Estates and the Pininfarina international wine program.
After graduation, Paul worked his way through the
entry-level ranks of winemaking at Schramsberg and
Cognac producer Remy Martin. Eventually, Paul
established a career at Korbel, where -- after several
years -- he took charge of both the California champagne
and brandy programs. About five years ago, Paul took on
the responsibility to manage the entire Heck Estates
winemaking portfolio, which includes the Korbel,
Kenwood, Valley of the Moon, Lake Sonoma, King's Ransom
and Madrone brands. Pininfarina is the newest addition
to the Heck Estates portfolio. The Pininfarina program
allows Paul to partner with the best vineyards and
winemakers in a region to make the finest wines
possible, wines that are both innovative and respectful
of their sense of origin.